Slash You Operational Costs in D2C with Low-Code

Let’s take a moment to talk about Maruti Suzuki. This company isn’t known for being the most innovative, nor does it produce the cheapest cars. Yet, out of every ten cars sold in India, four are Maruti Suzukis. How can this be? The answer lies in Maruti’s ability to consistently deliver good products at fair prices, backed by exceptional after-sales service. For over four decades, they have mastered the art of getting their unit economics right. If you’re leading a D2C company, this is the lesson: To succeed, you need to do what Maruti Suzuki does so well—offer quality products without compromising on customer experience, all while maintaining healthy profit margins.

But here’s the thing: only a small percentage of D2C companies manage to keep costs down when they’re in the growth stage. That’s why so many brands end up lost and forgotten. So, why do most D2C brands struggle to control costs, even when they know it’s critical?

Why Do Most D2C Brands Struggle to Reduce Costs?

 

This failure is essentially a failure to stitch tasks together into processes. This causes the value to leak at every step, whether it’s time, money, or mental energy. To address this, many founders hire highly paid executives to tackle major issues. However, this creates a vicious cycle of dependency on expensive “superheroes” to solve problems. What this means is that your company’s underlying way of working itself isn’t robust enough to produce good outcomes.

Over the years, many workplace technologies have promised to solve these issues but failed. This is because most workplace technology, whether it’s content management, ticketing, sales CRM, or service CRM, is built using complex code. It’s designed based on assumptions of what an “average” process looks like. But your processes aren’t average; they’re unique to your business. Even if you start with—let’ say—a CRM that perfectly maps your current process, you will still find it becoming outdated within as little as six months. Your work processes will evolve, but the technology won’t adapt along with them. Within months, you’ll be left with tech that barely reflects the complexities of your work.

As a result, your employees build makeshift processes, and work becomes dependent on individuals. If one person can’t work for a week, the process stalls because it relies too heavily on them. Instead, technology should be like clay in a potter’s hands. It should be easy to build new things with technology. People close to the work know what they need, how tasks connect, and the big picture. The tech should let them work quickly and with less effort. This is where Low-Code technology comes in. But what exactly is Low-Code technology? Let’s find out.

What Is Low-Code Technology And How Does It Work?

Low-Code is a development approach that believes in letting people build applications with minimal coding. Think of it like using building blocks to create something awesome, instead of starting from scratch.

The real power of Low-Code lies in its promise: it empowers everyone in your organization to think like a developer. This means that the “digital” way of doing things becomes ingrained in your company culture, as anyone can create the tools they need to get the job done.

This promise is made possible by a few key components:

  • Drag-and-Drop Interfaces: These enable you to build applications without writing code.
  • Visual Workflow Builders: These allow you to design processes by simply dragging and dropping elements.
  • Pre-Built Components: These reusable modules save time and effort by providing ready-made solutions for common tasks.

What Makes Low-Code Technology Effective for Reducing Costs?

 

With Low-Code, you can rapidly build solutions and tackle operational inefficiencies head-on, rather than letting them fester. This leads to long-term cost savings. But how exactly? Let’s find out.

  1. Low-Code platforms make it easy to capture the right data from any source. This means no more hazy numbers. You can create reports that matter and share them with the right people at the right time. This leads to improved data capture, meaningful reporting, and everyone doing the right work with the right lead measures.
  2. Visual development tools allow your team members to become “citizen developers.” They can create solutions for routine work, and free up time for more valuable tasks.
  3. Your IT team can focus on developing advanced tools instead of fixing bugs or dealing with data errors. They can work 10 times faster at a quarter of the cost. This freedom is vital for them to create more sophisticated solutions for your business.

In fact, investing in Low-Code technology is a smart financial move. Many surveys have shown a significant return on investment (ROI) for Low-Code platforms. For example, Forrester’s research revealed a 260% ROI over three years for some businesses. In the world of D2C, where every penny counts, this kind of ROI can be a game-changer.

The promise of Low-Code technology for D2C brands is too good to ignore. However, there’s a challenge. When you start looking for Low-Code technology, you’ll find several platforms claiming to be Low-Code. Yet, under the hood, these are just old technologies with more customization options. While better than high-code, they are not as effective as true Low-Code solutions.

How Can Amoga’s Low-Code Suite Help Your D2C Brand?

At Amoga, we were certain about one thing when we built our Low-Code suite. We needed to create something that you can use to build what you want. The core promise of Low-Code platforms is simplicity and accessibility. They should make technology so easy to use that anyone can build the tools they need quickly, efficiently, and affordably. Moreover, the people who do the real work in your company should be able to use it to build what they need. Amoga’s Low-Code platform does this job perfectly.

This is why so many brands use our suite of Low-Code workplace tech. It helps them work faster and get rid of waste at every stage. This keeps D2C brands nimble and thriving. To understand more about how we have helped brands, please ask us for a no-obligation conversation with our digital team. They are ready to help you see how Low-Code technology can reduce costs.

 

 

Build A Happy Workplace Powered By Low-Code

What does it take to build an unhappy company? Simple: unhappy employees. But is it rare to have unhappy employees? Let’s look at the numbers.

According to the 2024 Gallup State of the Global Workplace report, nearly 90% of Indian employees are either struggling or suffering. The real shocker is that this isn’t shocking news at all!

But let’s forget the stats for a moment. If you’re a business leader, take a walk on your work floors and count the number of people who are happy to be doing what they are doing. Sadly, you might not see many.

Why Are So Many Employees Unhappy?

Employees often don’t know why they are doing what they are doing. They waste energy memorizing tasks that should happen automatically. They lack autonomy in micro-decisions, which slows them down.

This is reminiscent of times when people worked like horses, expending physical energy all day long. However, today’s work is mostly knowledge-based. So, the discontent is hard to explain. Despite fully staffed HR departments, why are workplaces still not happy places?

What’s Wrong with Current HR Practices

The reasons behind workplace unhappiness stem from traditional HR practices. Leaders get caught up in short-sighted goals, like one-off employee engagement events such as team-building exercises or team dinners. However, the real goal is to make people happy about waking up for work every day. For this, HR needs autonomy, transparency, and empowerment.

It’s time to move away from outdated systems that only pay lip service to human capital. CHROs and CEOs need to return to the basics and ask some hard-hitting questions: What is work? Why is it important? What’s in it for employees? How can work be made exciting? If you can answer these questions and design work so employees understand their roles and progress, their frustration will diminish.

Until the mid-2010s, the solution to this problem was to buy or build customizable workplace technology. Companies would create workflows, define KPIs, measure performance, and use these metrics to evaluate employees. However, this approach had a fundamental flaw.

Your initial assumptions about work might be reasonable, but reality quickly tests them. Work evolves, priorities shift, and definitions of success change. Traditional tech cannot easily adapt to these changes. Adjusting it requires significant time, and money, and causes disruption that few can afford. The result? Discontented, confused, disinterested, and unhappy employees. But there is an answer: Low-Code technology.

The Link Between Low-Code and Employee Satisfaction

First, let’s understand what Low-Code is.

Low-Code technology fundamentally rethinks how tech can help businesses. Instead of just providing tools, it gives employees the power to shape those tools as they need. Imagine every knowledge worker in your company becoming as powerful as a developer. They can build features, apps, and dashboards that suit their needs.

Low-Code development platforms can make this happen through components like visual editors, workflow builders, templates, and reusable components. But we won’t get into the technical wonders of Low-Code. Let’s get back to the big question: how can Low-Code make your workplace happier?

One major aspect of a happy workplace is that people should be able to do important tasks rather than waste time on repetitive work. To make this happen, Low-Code technology nurtures citizen developers in your organization. Anyone with basic computer skills can quickly learn to create apps using the Low-Code platform. They can automate tasks and create application features, and get rid of manual, low-value work. This allows them to focus on the bigger picture.

A second crucial element is giving employees a sense of purpose. They should see how their tasks connect to the goals they truly believe in. Low-Code technology helps managers design work in a flexible way. It allows them to define success in a way that reflects reality. Employees can self-evaluate their progress, knowing what they are doing right and what needs adjustment.

Lastly, a happy workplace focuses on innovation. Low-Code empowers your IT to make this happen. Traditional IT often struggles with budgets and time due to constant bug fixes and firefighting. Low-Code technology alleviates these issues by enabling employees to help themselves. It allows the IT team to focus on significant tech improvements that drive the company forward. Low-Code platforms make it possible for IT to develop new tools at 1/4th the cost and at 10 times the speed. This isn’t just a claim; we have seen these numbers check out time and again. We know that Low-Code is the answer to workplace woes for most organizations.

How Can Amoga Help Your Workplace?

Imagine the next time you walk through your office, you see genuinely happy employees. This is the vision we had in mind when we developed our suite of workplace technology for companies like yours. This isn’t just enthusiasm speaking—it’s backed by our experience.

We have already brought about this cultural change for many clients through the power of true Low-Code technology. We understand the challenges you face, and we are eager to help you overcome them.

Let’s have a solutions-focused conversation. There are no obligations. Book a meeting with our digital team, and we’ll be happy to share more about how we can help you.