How to Optimize Service Costs With Low-Code Service CRM

As a customer service manager, you want two things:

  1. Lower costs of service
  2. High customer satisfaction scores

But if you’re like most managers, you secretly fear that these two wishes are contradictory. Traditionally, service managers feel they need more people and higher budgets to deliver better service.  

In fact, ‘gamification’ continues to be the buzzword in the customer service world. Not only managers but also tech companies push the idea of ‘contests and rewards’ to motivate service personnel to do better. This approach in itself is a high-cost one; it pegs its hopes on spikes of motivation, driven by financial reward. 

In reality, this is expensive, and worse still, rarely moves the needle.

If you’ve had similar frustrations, you’d have no patience for one-time fixes. To ‘solve’ this, you need a service CRM.  

Of course, this can’t be the first time you’ve heard of the idea. It’s not even a new idea; service CRMs have been in the marketplace for decades now. So let’s be honest; this tech has been around for years, but still, the dichotomy of happy customers versus low costs of service exists. 

Why does traditional service CRM fail to deliver their promises? 

It’s this: there is a massive gulf between what a standard or even customised CRM offers, and what the customer service team needs. Customers are used to getting better service every day: proactive updates, multiple ways to contact service teams, and personalised touches. Those expectations keep rising. Brands that can deliver exceptional service at lower costs win, while others get left behind. But traditional CRMs aren’t built for this constant evolution; they’re too rigid to adapt quickly enough.  

Even a heavily customised CRM soon becomes rigid because the cost of making it evolve with the needs of the team is untenable. Soon, there’s a growing gap, and people start hating their jobs because they’re spending all day struggling with vendors, sheets, and legacy systems. You don’t get time to improve things and end up running a web of processes and applications, not a business.

All that changes now, because of Low-Code service CRMs. Think of a Low-Code CRM as a system that you can shape like clay so that it mimics your business, your service goals, and your service team’s needs. 

Let’s explore how a Low-Code service CRM can help.

What is a Low-Code service CRM and how is it different?

A Low-Code service CRM is a customer relationship management system that lets your service team create and tailor applications on their own, without needing extensive programming knowledge. Instead of relying on IT or the CRM vendor to code every new feature or customisation, your team can build what they need on their own or with little support.

Your Low-Code service CRM lets you quickly tailor forms, workflows, or reports with a simple click, not a complex code. This is important because this lets your team respond to customer needs or business shifts almost instantly, without the usual delays and frustrations. 

Best of all, this agility doesn’t require a tech expert. The intuitive interface and drag-and-drop tools make it easy for anyone to become a CRM builder. You take control, reduce costs, and gain the flexibility you need to deliver exceptional service.

Essentially, with a Low-Code service CRM, you are moving away from the ‘code it line by line’ paradigm to the ‘design it on the screen’ paradigm. A user only has to stitch together the logic of the tool they need, and the Low-Code power of the CRM means it will generate the code automatically. 

This is exactly what service teams need–a CRM that gives them the freedom to think ‘How do I make my work easier, quicker, more enjoyable’ rather than ‘How can I steer around this cluttered system of work, skip some steps, and save some time’.

A Low-Code service CRM makes this possible because it offers 4 massive improvements over how anyone can use the system to create a new feature or application. 

  • Drag-and-drop interface: Easily move elements and arrange them to design your application.
  • Visual workflow builder: Create automated processes and workflows without writing code.
  • Pre-built templates and components: Start with pre-designed templates and modify them to fit your needs.
  • Data integration: Connect your CRM with other systems to streamline your processes.

But above all, here’s the biggest advantage of Low-Code: it’s about making technology work for your business, not the other way around. It lets you speak in the language of your work, and not the language of tech.  

The power of a Low-Code service CRM

When this new approach of ‘help yourself to the tech you need’ meets service CRM, something amazing happens.

  • Flexibility: You can customise forms, workflows, and reports to match your unique processes – no more waiting for IT to get around to it.
  • Speed: You can build apps so much faster than traditional development. That means you can react quickly to new business challenges or customer demands.
  • Ease of use: The visual interfaces are designed for anyone to understand, so even non-technical folks can make changes or add features.
  • Cost-effectiveness: Because you don’t need a team of specialised developers, you save a ton of money on building and maintaining custom software.

It’s a game-changer for customer service teams who want to stay nimble and responsive. But can it help you reduce costs without compromising on customer experience?

How can a Low-Code service CRM end the cost versus quality tug-of-war?

When your service team uses a Low-Code CRM, three key actions become second nature, which lets service managers reduce costs without taking away service quality. These are:


  1. Automate

Low-Code CRM lets you effortlessly automate repetitive tasks. For instance, if you’re an online retailer, your CRM can automatically tag incoming customer queries based on keywords like “shipping” or “return.” It can then route those queries to the right team member. Imagine how much manual work it will eliminate, how much time it will save, and how much better the first-response times will be, with this in place. 

     2. Integrate

The one thing that drains energy is the headache of juggling multiple systems. A Low-Code CRM seamlessly connects with your existing tools. An electronics retailer, for example, can integrate their CRM with inventory management. Now, when a customer asks for a refund because they received a faulty product, the customer service agent can stop worrying about juggling through refund policy documents, because all that info is linked from the product database into the CRM. So, questions that took 5 minutes to answer, now take half a minute to answer. More than the time saving, this takes away the cognitive pressure from the service rep, and lets them focus on making the customer feel good, rather than merely feel ‘responded to’.  

     3. Analyze

Cluttered IT means cluttered thinking. With Low-Code CRM, this problem goes away. The result is that everyone has the mental freedom to ask the right questions because they know the answers won’t take forever. For instance, as a service manager, think of what you can do when you gain a crystal-clear understanding of your customer service team’s performance. With nearly no extra effort, you can create dashboards that display real-time data on call volume, average handling time, and customer satisfaction. So when you want to find out which type of customer calls take up most time, you have the answer ready in minutes, not weeks.  

Together, these three things mean you can take your eyes off the road and focus on the destination. You know the problems you need to eliminate. You know who deserves a promotion, who needs training, and who might not be the right fit. You can make strategic decisions that improve your service and lower your costs.

If you feel this is something you can benefit from, you’ll love what we do at Amoga

The Amoga Low-Code Service CRM Advantage

At Amoga, we believe Low-Code technology is the bridge between the promise of digital transformation and actually making it real. It’s about weaving technology into your everyday work, so everyone can enjoy their jobs and use their brainpower to solve problems that matter.

This philosophy is at the heart of our Amoga service CRM. We believe your organisation owes it to your service team to make their work easier and more enjoyable. If this resonates with you, we invite you to see how Amoga can transform the way your service team operates. Request a demo and experience the difference firsthand.




Can Low-Code CRM clean up your IT mess?

Cleanliness is next to godliness. This proverb applies to life and the world of IT. 

A cluttered room makes finding anything a nightmare. It’s the same with IT. When your IT landscape is littered with disparate applications, your people lose their time in locating the right tool or data. This is frustrating and wastes time. Think of how unkempt rooms decay faster. In a similar way, cluttered IT poses security risks.

Unfortunately, many CIOs lose sleep over their ‘untidy rooms’. This problem of “application clutter” is a natural outcome of a buildup of apps from mergers, past projects, or departments taking their tech into their own hands. The result: their organisation’s IT looks like a group of islands when seen from the top. 

Highlighting the severity of IT clutter, consider the Paris airport incident in November 2015. The airport faced several hours of shutdown due to a critical computer crash running on a 23-year-old Windows 3.1 system, and meanwhile, planes were grounded. This disruption exemplifies the risks posed by outdated technology lingering in IT infrastructures. If you’re an IT leader, you know the one question that ought to have been asked: ‘Why was that system still in place?’. Likely, a combination of factors stemming from application clutter. So let’s try to understand what causes IT clutter in the first place. 

What causes IT clutter?

The truth is, IT clutter stems from the same thinking traps that cause any kind of mess:

  • Short-Term Thinking: “We don’t have time to deal with this now” leads to quick fixes and point solutions that create long-term problems.
  • Cost Cutting Concerns: Opting for cheap, “good enough” solutions might seem like a win initially, but these tools often lack scalability and integration, leading to higher costs down the road.
  • Fear of Change: “If it ain’t broke, don’t fix it” can be a tempting mentality. However outdated systems hinder efficiency and leave you vulnerable to security risks.

Of course, even when a CIO lays their finger on the pulse of the problem, they find it nearly impossible to convince the other chief executives of the need to clean the IT mess. In fact, executives outside of IT see upgrades as pointless if things seem to be working. Even end users (who are the worst victims of IT clutter) are prone to resist any changes. That’s because they fear a loss of control over how they do their jobs, especially if they rely on “shadow IT” solutions.

Worse yet, many older systems have terrible documentation. IT teams may not even fully understand how all of these systems connect and what data they hold. This uncertainty makes replacing them seem risky. So, the “if it ain’t broke…” mentality isn’t always about not wanting to do what’s hard, yet important. This scattershot approach to IT ultimately hurts your bottom line, with sales teams feeling the brunt of the impact. How? Let’s find out. 

How tech clutter suffocates sales

Clunky, outdated tech stacks are the silent assassins of an employee’s spirit to do good work. Imagine your reps, sharp and motivated, but weighed down by a mess of apps. Sadly, most CEOs don’t have to imagine this; they can see this in the workplace every day. Let’s see exactly how this tech clutter cripples your sales engine.

The problem of ‘app labyrinths’ for new joiners

When you hire someone new, they promise to be a breeze of fresh energy… until they find themselves lost in a maze of apps. Aren’t new hires supposed to ‘hit the ground running’? Then why are they drowning in application SOPs? Remember this: each unnecessary app adds another layer of complexity to work. Even training becomes a backbreaking journey as employees try to wrap their heads around scattered apps, pointless app features, and the word of them all – data silos. This robs sales teams of precious learning time. What would you want your sales teams to be doing? Building relationships with customers? Or deciphering cryptic app interfaces?

The problem of ‘where did I put that sheet’

Sales is all about speed and access to the right information. But with tech sprawl, crucial data becomes scattered across tens of applications. Reps spend hours hunting for that vital lead or prospect note. Imagine the frustration and lost opportunities while they hop from one data island to another.

The problem of ‘too many context-switches’

An army of apps can quickly morph into an army of tasks. Think of this; every new application means new SOPs, new processes, new notifications, and yet another layer of work that scrapes away mindspace. 

Make no mistake: every notification is a distraction. Every update becomes another item on an ever-growing to-do list. Reps get bogged down in the weeds of managing apps. When you’d want them to think about strategic sales activities, they’re merely referring to process documents on how to fill a dozen fields on an app screen. Sure, we don’t want to go deeper into the problem. We’re more interested in the solution. So let’s find out how you can overcome this problem of IT clutter.

The solution to the problem of IT clutter

Simple. Don’t let a technology vendor dictate what you need. Don’t fall into the trap of tech jargon. Before you talk to any CRM vendor, get crystal clear on your business needs. What are the daily bottlenecks holding you back? What kind of flow would make your teams unstoppable? Your top priority has to be to build an IT roadmap with zero obstacles for the users. To do this, think in terms of first principles. 

Here are four such principles to get you started:

  1. Technology should let users help themselves

Your teams shouldn’t be waiting on IT for every little fix or change. There needs to be a direct channel for them to say “Hey, this doesn’t work” or “It would be so much smoother if we could…” Giving them this voice empowers them to shape the way they work.

  1. Technology should let you build on best practices, and not from scratch

You shouldn’t be reinventing the wheel. Your system needs starting templates, built around proven ways of doing things. But the key is flexibility – let your teams easily adjust these to fit the way they actually operate.

  1. Technology should ease connections between systems

No more hopping between a dozen apps to get a full picture of what’s going on. Your tools should integrate, giving you a single, streamlined view of your sales process, customer data, and everything in between.

  1. Technology should be easy and affordable to use

Don’t settle for “that’s just how tech is.” If a system can’t work for your teams without costly overhauls or long delays, it’s the wrong system. Solutions exist that let your people adapt and innovate quickly, without needing a huge budget or an IT army. The answer to overcoming tech clutter lies in this kind of shift. And it turns out that Low-Code approaches are often the perfect fit…

How Low-Code CRM can help

Imagine building apps without writing mountains of code. That’s the magic of Low-Code. It’s an approach to development that’s designed with one goal: to make it super easy to build new apps and add new features to existing apps. 

A true Low-Code platform has these five key components. 

  1. Drag-and-drop interface that allows users to build and customize applications visually without deep coding knowledge.
  2. Pre-built templates that serve as starting points for new projects, significantly reducing development time and complexity.
  3. Tools that enable users to design and automate business processes through intuitive graphical workflows.
  4. Built-in connectors that facilitate seamless integration with various external systems and applications.
  5. Components and modules created in one project can be reused across multiple applications.

The power of Low-Code applications is in the fact that they reduce the burden on IT teams, and still let organizations build more apps. But let’s try to remember the four principles we discussed in the last section for now. Let’s see how a loa-code CRM tackles those principles we outlined:

  • Users can develop what they need, themselves

Low-Code puts the tools in your teams’ hands. Need to change a workflow? Add a new data field? With a visual, drag-and-drop approach, they can often do it themselves. This lets them solve problems as they arise, not months later. They don’t have to wait for the IT team (which is anyway too busy firefighting P1 issues and won’t have the time to serve for months to come). 

  • The IT team can build sophisticated apps quickly and easily

With Low-Code, you start with proven CRM templates. These templates make setup a breeze. But flexibility is key: your teams can adjust processes as they evolve. This is how your Low-Code CRM lets you build apps that are perfectly aligned with how your teams do their work. 

  • Everyone gets a coherent IT ecosystem 

Low-Code doesn’t just tackle sales. Think of it as the foundation to digitise everything –  customer support, projects, you name it.  So, with a Low-Code powered IT ecosystem, obstacles disappear from work. Customer data flows smoothly, and your teams aren’t wasting time switching apps. 

  • You can develop apps at 10X speed, and 1/4th cost

Traditionally, custom features meant hefty development costs and months of waiting. Soon enough, the spirit of innovation dies out. Employees get used to a system of clutter, and either make it an excuse to slacken off themselves, or create bylanes to skip processes (further aggravating the problem of shadow IT). 

With Low-Code, in-house teams can often make changes themselves. This is a massive burden off the shoulders of IT. When everyone has the confidence that they can build features and apps themselves, and that too at a cost so low that they don’t have to worry about getting approvals, then innovation thrives. 

If you like this approach, you’d love Amoga’s sales CRM. 

How can Amoga sales CRM help replace your IT clutter with a single platform?

Amoga is a Low-Code platform. This means Amoga lets you build what you want, quickly and cheaply. 

We take a Low-Code approach across the board, and our sales CRM is no different. That means goodbye to those rigid CRM tools that force you to change the way you work. Instead, Amoga’s CRM adapts to your team’s unique needs. We know every business has its own rhythm. Amoga CRM is built to enhance that, not disrupt it. Think of Amoga as the workbench on which you create the perfect sales machine. And the results are undeniable. For one of our clients, we helped them streamline a mess of 23 different apps down to a single, powerful platform. 

Ready to streamline your sales process and unlock efficiency with Amoga’s Low-Code CRM solution? Schedule a demo today to discover the transformative potential of your business!


Conquer Customer Chaos: How Low-Code CRMs Deliver Seamless Omnichannel Sales

All customers are different, apart from just one thing. Every customer hates getting stuck during the product ‘search and buy’ process. But still, for most customers, the product search and purchase journey is jittery at best. There’s a reason for this. 

Customers have no reason to stick to a linear process. For instance, here’s a very realistic scenario:

  1. Shopper sees Facebook ads on their smartphone
  2. They visit the retailer’s website and browse products
  3. They get a sign-up discount code on their email
  4. They head back to the website and initiate a live chat with an agent to ask for info not listed on the product page
  5. They get their answers but vow to visit the retailer’s physical store the next day to see the product before they buy
  6. They go to the store and speak with the sales rep on the floor
  7. The sales rep informs them that the product is out of stock but promises to call back the next day with an update on when it’ll be back in stock

Now, in this journey, every stage is rife with the risk of the sale being vanquished, for reasons beyond the control of the retailer. The only way the retailer can stay in control is with an omnichannel CRM that can push the lead to the for the next stage of the sale, irrespective of the several channels involved in the process. 

It’s easy to appreciate the value of an omnichannel CRM. But it’s harder to explain why even the world’s best companies have failed to enjoy the benefits of one. Even the best of CRM has promised ‘omnichannel’ and failed miserably at it. For so many companies – startups, SMBs, and enterprises – it’s the same challenge: how to offer customers a truly omnichannel product search and purchase journey? This immediately poses some related questions:

  • What exactly is omnichannel sales
  • Why do so many CRMs fail at delivering it
  • How can you overcome this problem?

Let’s tackle these, one by one.

What exactly is omnichannel sales?

Let’s take a closer look at what true omnichannel sales involve. Imagine a customer, Alex. 

  1. Alex wants to buy a new coffee table and sees a great one on a furniture retailer’s website, but he has questions about dimensions and materials. He starts a live chat on the move to get quick answers.
  2. Later, when Alex visits the furniture retailer’s physical store to see the piece in person, the staff already knows about the live chat conversation. Staff knows that the item in question is not stocked in the store But they can easily persuade Alex to consider something very similar. Alex finds the perfect coffee table and buys it in-store.
  3. Soon after Alex gets home, he gets an email (with details of delivery time for the coffee table). 
  4. The next day, Alex knows he can’t be at home during the scheduled delivery slot, so he goes to the live chat and requests the delivery to be rescheduled 4 hours later. The sales team continues the conversation without missing a beat. The delivery happens successfully. 
  5. Later, Alex receives a link on his WhatsApp, to leave a public review for the retailer (because the CRM knows from past interactions that Alex has ignored ‘requests for review’ on email and acted when asked on WhatsApp). Alex leaves a 5-star review. 

This seamless integration across websites, live chat, in-store, email, and WhatsApp, where every interaction builds on the last without any repetition or delay, exemplifies omnichannel sales. The idea is that the customer journey continues uninterrupted across multiple platforms. The result is obvious – the customer will stay on track to complete the sale, in spite of countless cracks in the track. Technically speaking, a CRM has to be the backbone of omnichannel. It gathers all customer interactions into one central place. 

But here’s the problem: many CRMs simply record your email, phone call, maybe a chat transcript…and that’s it. That’s multichannel, not truly omnichannel. While multichannel is better than nothing, it still leaves gaps. When the customer is open to considering alternatives to your products, you can’t afford these gaps. The customer has no motivation or drive to complete the sale; it’s the job of the sales rep, but multichannel means they will only have a hazy version of truth to act on. 

This leaves us guessing: what’s the problem?

Why do so many CRMs fail at omnichannel sales?

So, why can’t most CRMs support omnichannel sales? Honestly, it’s often because businesses fall into a trap. 

  • They see what everyone else is doing.
  • They buy a popular CRM.
  • They try to cram their processes into it. 

This is backwards! Many decision-makers lack the time or tech expertise to define their exact needs. This is the first point of failure, which eventually leads to half-baked solutions that leave customers frustrated and staff tied in knots.

Forget the rat race. True omnichannel success means ditching this mindset and demanding the right tools… tools that can shape your customer journey. So, a CTO shouldn’t bother about the features of a CRM. Instead, they must think of first principles. They must enlist some sharp, non-negotiable asks for CRM vendors to fulfill (or, to forget about the sale). Here are some first-principle questions to get you started:

  • Can a customer seamlessly switch channels without losing progress?
  • Can sales reps instantly access the full customer interaction history?
  • Does the CRM integrate with all our key communication tools (email, SMS, social, etc.) now, and will it evolve with how customer preferences evolve?

The CRM you choose will determine whether you can capture leads from all possible channels, and then keep on nudging them onto the next steps in the sales process until they complete the sale. So, being 100% sure of what you want is crucial. Remember, each change you make to streamline your process has a snowball effect. A small digital tweak today can save countless hours in the future. 

So, the question isn’t whether your CRM can be omnichannel, but rather does it let you build it around your business, not the other way around? Is there a way to have this flexibility without needing an army of programmers? Turns out, the answer is yes – and it lies in the power of Low-Code.

What is low code and how does it help?

Low-code is a development approach that includes several key components: configurability, visual interfaces, drag-and-drop functionality, reusable components, and rapid testing and deployment capabilities. 

What does this mean for you? Firstly, anyone in your team can configure a low-code CRM to build workflows that reflect real-world operations—no coding expertise is needed. This cuts down the need for a large IT team and shifts the focus from coding everything from scratch to simply connecting what’s necessary.

With Low-Code, you’re free to think about what you want your sales process to look like. Where do customers reach out to you? What kind of flow do you want to create across all touchpoints? You can set up your CRM to handle all this with ease. Adding a feature that might typically take 20 days and a budget of $1000 with traditional development or customisation can now be accomplished in just 2 days for much less cost.

The essence of omnichannel is that the customer decides when, where, and how they interact with your business, and these preferences will evolve. Your CRM should adapt at the same pace. It should have the power to initiate contact, using the most relevant channel, when the customer needs constant nudging to progress through the sales funnel. Low-code CRMs are built to be as dynamic as your customer interactions. That’s the power of Low-Code: It lets you focus on lead acquisition and sales, not wrestling with technology. Need to add a new communication channel? A few tweaks, and it’s done. This means your CRM can change as fast as your customers do, which is absolutely crucial for true omnichannel sales.

Sounds great, right? But which low-code CRM is right for building this kind of journey? That’s where Amoga enters the picture…

Why is Amoga the right CRM for you?

Amoga Sales CRM is built for the needs of today’s businesses. With true low-code, Amoga lets your team engage with leads across email, social media, phone, and even WhatsApp. With its omnichannel focus, no conversation gets lost in the shuffle. Need specific workflows or new features? Amoga’s visual interface lets anyone on your team configure workflows without a line of code. This means you can adapt to customer needs at lightning speed. Plus, pre-built templates for common sales workflows get you started instantly.

Imagine reducing your time to launch new features by 90% and cutting development costs by 75%. That’s the power of Amoga. It puts business needs first and automates the mundane, so your team can focus on what deserves their energies.

Ready to transform your sales? Explore Amoga today and discover the future of business-friendly digital.




Why EdTech Companies Need a Low-Code CRM

E-Learning Platform

EdTech is a fierce battleground. You face pressure from all sides: marketing wants to lower customer costs, training needs to onboard staff quickly, and compliance demands loom large. Excel and Google Drive no longer cut it – you know you need a CRM.

But for a CTO, this is the decision that can shape your company’s future. Many EdTech leaders we work with start with a limited focus:

  • “I need a basic CRM now, and I’ll worry about the rest later.”
  • “Those fancy features are too expensive; I’ll get something to start with.”

This guide aims to make you reconsider that approach.

The CRM Features You Absolutely Need (and Why Basic Isn’t Enough)

We talked about the pressure cooker environment of EdTech. When you need technology that solves problems, and you need it now, you are tempted to ignore the fine print (and that’s a big mistake).

Any good CRM will provide the following capabilities:

  • Lead management: A central hub for all your potential customer interactions. 
  • Omnichannel communication: The ability to interact with leads and customers across different channels – email, phone, social media, live chat – all within the same platform. 
  • A great customer experience: A CRM helps personalize the student journey. Imagine remembering a lead’s previous conversation or interests. You can tailor your communication and offers. This makes them feel valued and more likely to convert.
  • Customer data management (360-degree view): The platform brings everything together – lead details, course preferences, and past interactions. This gives everyone in your team a complete picture of each student.
  • Lead-to-Deal Tracking: Trace the path a lead takes to becoming a paying student. 
  • Automation for Boosted Productivity: Free yourself from repetitive tasks. Automate emails, send follow-ups, or schedule reminders – all based on predefined rules. 

But here’s the catch: These features are just the table stakes. A basic CRM will tick these boxes, but is that enough?

Think about this. Today, your company has 20 employees. The CEO or CMO can train new hires personally. However, in six months, you plan to grow to 50 employees. In nine months, you’ll reach 100 employees and secure funding. At that point, an investor may demand 10x growth within a year. The CMO can no longer handle training alone, so you’ll need to hire dedicated trainers. Then you realize: it’s not the same without you unless you have the CRM that can do the heavy lifting, and leave the employees to connect the dots. If you don’t have the right CRM, processes will break down, and your progress will wither away.

So, it’s clear: the digital solution you need today has to support the organization you aim to become in 12 months (or even 5 years). Beyond the core CRM features, you’ll require:

  1. Highly-assisted process management: Technology should guide who does what and when, and reduce reliance on manual management.
  2. Seamless onboarding: New hires should find the platform easy and exciting to use. That’s how you drive rapid productivity gains and high performance.
  3. No more information silos: Data should flow seamlessly across departments and functions.
  4. Gamified sales engagements: Integrate gamification elements within the same platform to motivate and engage your sales team.
  5. Learning and growth: Align employee efforts with organizational goals and support continuous learning and development.
  6. Top-down planning and execution: Facilitate target setting, performance reviews, and progress tracking against objectives.
  7. Single Sign-On (SSO): Enable secure and convenient access to multiple applications with a single set of credentials.

While these advanced features may seem like “nice-to-haves” today, they will become essential for survival and growth in the near future. The difference lies in adopting a marathon mindset instead of a 100-meter sprint mentality. And for those EdTech companies aiming for the podium in the marathon, today is the best time to get a CRM that can do even more.

They should demand an even more advanced CRM solution that:

  • Ignites the developer mindset in every employee, not just the tech team. 
  • Allows you to think and execute digitally, without constraints of time or cost.
  • Enables hyper-automation and hyper-agility, which means you should be able to use emerging technologies like generative AI without breaking the bank. 
  • Enables you to fail fast, iterate rapidly, and achieve success through continuous improvement.

The bottom line is that the CRM you choose today should not only meet your current needs but also position your EdTech company for sustained growth and future readiness. Can you have it easily, without spending a fortune?

Low-Code: The Power Behind Game-changing CRMs for EdTech

You might have concerns about the speed, cost, and technical expertise needed to implement a truly powerful, scalable CRM. That’s where Low-Code technology comes in.

What is Low-Code?

It means building software using visual interfaces and drag-and-drop elements, instead of writing complex lines of traditional code. Think of it like building with LEGO blocks instead of handcrafting every brick.

Why is Low-Code ideal for EdTech?

  • Speed: Low-code development can be up to 10x faster than traditional coding, letting you get your CRM up and running sooner.
  • Cost-Effectiveness: Reduce reliance on expensive developers, lowering costs.
  • Agility: Easily modify workflows and features as your EdTech business evolves.

Important Note: Not all Low-Code platforms are the same. You need a true Low-Code solution that simplifies rather than complicates. This means avoiding platforms that are merely customizable high-code systems under a Low-Code guise, which often come with a steep learning curve and high management overhead.

Ask your vendor these key questions:

  1. Does your Low-Code platform have the depth to handle my complex enterprise?
  2. Will your platform create skill roadblocks or enable citizen developers?
  3. Can your platform strike the balance between speed and customization?

At Amoga, we can humbly and assuredly answer all these questions with a resounding ‘YES’.

With its true Low-Code approach, Amoga offers EdTech companies a swift, cost-effective, and inclusive way to adopt CRM solutions that scale with growth.

How? Let’s explain.

Getting Started with Amoga’s Low-Code CRM Solution

With Amoga’s Low-Code CRM platform, you can start transforming your EdTech business today. The process is straightforward.

First, think about what matters most to your business. Do you need better ways to manage leads? Do you want to talk to customers across different channels easily? Or do you need a clear view of your customer data? With Amoga, you pick what you need first and get going quickly. A key advantage of Amoga is that you don’t necessarily need a strong IT team from the outset. 

Amoga is so user-friendly that individuals without extensive coding expertise can also use it to build the apps they need. You can configure Amoga to build your ready-to-use CRM with ease. This is quicker than even buying a CRM off the shelf and customising it to your needs Then, when the basics are in place, you find your CRM is ready for phase 2, where you can think like a true digital-first organization. In this phase, you will find that Amoga will let you add new features to your CRM at 10x the speed. This, with a 75% reduction in costs. 

That’s what all our EdTech clients love: 10 times faster development speed at a quarter of the cost compared to traditional approaches. Don’t let outdated technology or limited resources hold you back. There’s no reason for that anymore – high cost, slow speed, too much complexity – nothing

Choosing Amoga means you’re choosing a partner who knows the ins and outs of the education technology world. Book a consultation with our experts today to explore how we can help you achieve your digital transformation goals and drive sustainable growth in the dynamic EdTech landscape.



5 ways Low-Code can benefit your business

“A business’s true assets walk out the door every evening.” This smart and succinct quote captures a timeless truth of management – “people are the heart and soul of a business”.

Yet, people feel stifled at work, and IT systems fail to let them work at their best. Why? Traditional IT systems create a frustrating bottleneck because they’re expensive and rigid. 

Low-Code platforms change this. Low-Code technology is a revolution that finally puts the power of digital transformation in the hands of the people who run the day-to-day operations. This is why it’s said that Low-Code is the marriage of democracy and digital. Let’s understand how a Low-Code platform works. But first, the basics.

What are Low-Code platforms?

Low-code tools are software development platforms that use visual interfaces instead of complex coding languages. Think of them like building with digital Lego blocks. You drag and drop pre-built components, connect them to create workflows, and add simple logic – all without needing years of programming experience. This is fundamentally different from how traditional IT develops applications – by writing line after line of code. But with Low-Code, a user has to focus on the application’s logical flow and functionality, not writing code. In fact, instead of coding, you’d use drag-and-drop components, configure settings, and define rules and workflows visually.

Anyone with almost no knowledge of coding can now develop applications themselves, using low-code platforms. Let’s consider this example. 

Let’s say you need a shared workspace for your team to collaborate on projects. Traditionally, IT would need to build a custom application, which can be expensive and time-consuming. But with a low-code platform like Amoga, you can drag and drop pre-built components to create your own digital workplace. Imagine a central hub with tasks, calendars, document sharing, and real-time chat – all accessible from anywhere. Amoga empowers teams to skip the wait for IT and build the tools they need to work together effectively.

With Amoga, you’ll find such common use cases already done and you just need to customise them for your team. But that’s not all.

We have many other ready-to-use recipes that can make your organization digitally powerful like the best companies in your industry, but at a fraction of the cost. And there’s no limit to what you can develop – simply train your existing IT and entry-level developers in a month or hire Low-Code developers on-demand from Amoga, potentially at a cheaper price than your in-house resources. You don’t need to find experienced developers who are in short supply, as Low-Code development takes much less skill and time. The focus is on business logic instead of line-by-line coding.

This is the answer to the decades-old demand-supply gap in organisational IT. 

How does Low-Code bridge the IT demand-supply gap?

Let’s understand this demand-supply gap – something that traditional high code methods are to blame for. 

  • On the demand side are people close to the work who know exactly what they need and why their productivity is stuck. 
  • On the supply side is IT, groaning under technical debt, constantly firefighting, and understaffed and underfunded. 

This gap causes frustration, chaos, value leakage, and accumulating technical debt.

You see, the ones who know what solutions are needed can’t build them due to a lack of technical skills. And the IT team, though skilled, is overburdened and disconnected from evolving business needs. This creates a bottleneck. The consequences are grave: users are left waiting for critical solutions and waste effort on tasks that could be easily automated.  Productivity suffers. Low-Code bridges this gap.

It does this in two ways:

  • First, your non-tech employees can build applications for themselves and their teams by using Low-Code tools to build simple apps.
  • Second, your IT team can develop complex solutions much faster using Low-Code, at 10x speed and 1/4th cost compared to traditional methods.

Technically, Low-Code abstracts away complexities and offers reusable building blocks. This allows even small IT teams to assemble robust applications rapidly by configuring, not coding from scratch. The result? You do more with less, work gets done faster, and solutions align tightly with evolving business needs.

But there’s more that explains why Deloitte estimates that by 2025, 75% of enterprise applications will be Low-Code. Let’s unpack these benefits that you can enjoy with a Low-Code platform like Amoga. 

The benefits of Low-Code tools

1. 10X the speed of development

With Amoga’s Low-Code platform, you get the best of both worlds – simplicity and customizability. While it abstracts away coding complexities, you still have the flexibility to tailor solutions precisely to your needs. 

For instance, imagine you want to automate your sales process with a custom workflow. Amoga provides ready-made templates to get you started quickly. But let’s say the default options don’t quite fit your specific requirements. No problem – you can simply modify the workflow rules, forms, and actions using Amoga’s intuitive visual builders.

The work that took a 10-member project team a month to do, can now be done by a 3-member team in a week. That’s 10x speed for your IT.


2. 1/4th the cost 

Coding custom software is expensive due to high developer costs. Amoga flips this upside down. Your existing staff can build the solutions themselves with minimal training using visual tools. No more months of high consulting fees. You create what you need in-house rapidly and cost-effectively. 

Let’s say you need a custom CRM tailored to your sales process. Having your own sales staff build it on Amoga could cost 75% less than outsourcing to developers. The cost-savings are so massive that no development request will die out because of lack of budget. With 1/4th the cost of automation, team leaders are compelled to think in a ‘digital first’ manner. 

3. Reduced Shadow IT

Shadow IT is the use of unauthorised apps and services by employees. For decades, shadow IT has been a hard reality to grapple with for enterprises. Amoga’s Low-Code platform solves this problem. 

Instead of sourcing unapproved cloud apps that IT has no visibility into, teams can use Amoga to rapidly build secure and compliant solutions they need. Solutions are developed on Amoga’s governed platform following centralised IT policies and standards.

For example, if the sales team needs a custom app to manage their pipeline, they can quickly build it on Amoga. The pipeline can have authorised access to CRM data, rather than using an insecure third-party app. This democratises app delivery while giving IT full control and oversight to mitigate shadow IT risks.

4. Simplified integration

In the past, integrating data and processes across different enterprise systems was a nightmare of complex APIs and coding logic. Amoga’s Low-Code platform makes it simple with visual integration builders.

For example, let’s say you want to connect your ERP system to a custom sales analytics app, while also pulling in marketing data from your CRM. With Amoga’s drag-and-drop integration designer, you can map data flows across all these systems visually, without wrestling with code. Simply configure pre-built connectors for each system, visually define the integration rules, and integrate rich functionality into your app with just a few clicks.

5. Enhanced security and governance

Data security, user access controls, and governance are top concerns for any enterprise application. With Amoga’s Low-Code platform, these are baked into the core architecture from the ground up.

At the platform level, capabilities like granular role-based access controls, data encryption, audit trails, version control, and policy enforcement are prebuilt. So when you develop an app on Amoga, these security and governance features are automatically inherited without extra coding effort. Your apps stay compliant and secure by design.

Imagine needing a client portal with sensitive data access. Amoga lets you control exactly who sees what. It also makes compliance easier with features like audit trails and version history, vital if you work in a regulated industry. Whether you’re an SMB or an enterprise, Low-Code is the bridge between the promise of digital and the reality of being digital. 

Adopt Low-Code/No-Code in your work with Amoga

Low-Code is a mindset shift, and Amoga is the platform that delivers this shift to every member of your team. Low-Code works because it empowers your people to solve their own problems, frees IT to focus on innovation, and lets leaders build a company that can adapt as quickly as the world around it.

With Amoga you get:

  • A blend of Low-Code and No-Code: Get the ease of use and speed of no-code, with the flexibility and customization of Low-Code when you need it.
  • Security and reliability from day one: Amoga’s architecture prioritises data protection and stability.
  • Productivity-focused features: Built-in analytics, task management, and collaboration tools help you achieve real results, not just build apps.

Ready to see Amoga in action? Contact us for a demo, let’s explore how we can transform the way you work.


Modernize Inventory Management: How Low-Code inventory management is a game changer

The joke goes around among supply chain managers: finding the right inventory management software can be as tricky as finding true love. Why is it so hard (to find the right inventory management solution, we mean)? Let’s look into this issue more deeply.

Many businesses rely heavily on their inventory. Despite this, they often need help with their inventory management software. Some issues include:

  • Not being able to set up the software to check data in a way that suits the business.
  • The software doesn’t help figure out the best amount of stock to keep or automatically order more when needed.
  • It’s hard to get useful reports or spot trends without having to work on the data by hand.

What’s the problem with traditional inventory management software?

The main issue is that traditional software isn’t flexible enough to meet the unique needs of different companies. This makes managing inventory harder than it needs to be. That’s why we created this guide. In this guide, we’re going to cover:

  • Why traditional inventory management software often disappoints
  • How low-code/no-code platforms address these shortcomings
  • The foundation of a powerful low-code inventory management software system
  • How Amoga’s solution can revolutionise inventory management 

Let’s go.



Why old-school software struggles with inventory management

Old-school inventory management software often falls short, and here’s why. 

First, inventory management is complex and demands precision. Every company has its own unique way of managing inventory, making a one-size-fits-all solution ineffective. Second, traditional software is usually built with complex coding and based on average industry practices, making customization difficult.

The gap in capability with traditional software comes from its design. It’s not built for quick, easy adjustments by the people who actually manage the inventory. Instead, it relies heavily on IT professionals for development, which can be slow and inflexible. The solution: low-code/no-code inventory management.

Low-code and no-code platforms offer a powerful alternative. They put customization and speed into the hands of those who understand inventory best.


How low-code/no-code inventory management software addresses the shortcomings of traditional software

To truly work, inventory management software needs to do four things:

  1. It should empower those closest to inventory management to quickly develop solutions.
  2. It should speed up development to discourage reliance on inefficient workarounds.
  3. It should allow supply chain managers to approve costs confidently, knowing that developing custom applications for different departments is cost-effective.
  4. And it should manage data so well that anyone in the supply chain can make decisions with complete trust in the accuracy of the information.

Can traditional software meet these needs? In theory, yes, but in practice, it’s often too expensive, too complex, and too slow, requiring specific skills and extensive IT support. But low-code inventory management software is designed from the ground up, keeping these requirements in mind. 

We can confidently claim this for Amoga’s low-code inventory management software, and that’s why it’s proven to be a game-changer. We’ll explore exactly why in the next section.

How Amoga makes inventory management better, fast, smart, and inexpensive

Amoga’s approach introduces four major advantages to make inventory management software truly work for your company:

  1. More Power for Citizen Developers: Those closest to inventory operations can build their own solutions, reducing reliance on overburdened IT teams.
  2. 10x Speed for IT: Tasks that used to wait on IT’s schedule can now happen 10x faster, breaking through previous delays caused by IT constraints.
  3. 1/4th the Cost: What was once too expensive becomes much more affordable, costing only a quarter of traditional development prices.
  4. Productivity Transformation: Amoga’s platform transforms how work gets done. This isn’t incremental; this is transformative, leading to significant improvements in productivity across the board.

Let’s understand each of these in detail. 

  1. More Power for Citizen Developers

Imagine these scenarios:

  • Reorder point woes: A warehouse manager needs to constantly adjust reorder points for seasonal items, but IT is swamped.
  • Data visibility gaps: The sales team wants real-time stock visibility for specific product lines, but the current system can’t provide it.
  • Manual reporting overload: A supply chain analyst spends hours each week compiling reports in spreadsheets instead of finding cost-saving opportunities.

With Amoga’s low-code inventory management software, these challenges become opportunities for those closest to the process.  Amoga’s visual, drag-and-drop interface puts the power of customization into their hands.  Here’s how it works:

  • Templates and Connectors: Get a headstart with pre-built components tailored to inventory management.
  • Workflow Automation: Streamline processes, approvals, and notifications without writing code.
  • Powerful Features for Inventory Teams:
    • Customization: Refine forms and data views to match your exact workflow.
    • User Interface Design: Create easy-to-use dashboards for your team.
    • Data Import/Export Capability: Move data in and out using tools everyone already understands.

With Amoga, inventory teams take control, IT gets breathing room, and the entire business benefits from tailored solutions. Some of the use cases we’ve helped citizen developers at our client companies:

  • Ensure accurate inventory counts with a mobile app with a barcode scanner, such that it eliminates manual data entry mistakes.
  • Easily manage inventory across multiple warehouses, stores, or even specific shelves and racks.
  • Track product quality issues, returns, and scrap for better inventory control and insights.
  • Streamline the procurement process with vendor communication features and performance tracking.
  • Monitor inventory costs and identify areas for savings through improved data visibility.

Of course, not all requirements are within the realm of citizen development. Sometimes, IT has to step in. But Amoga’s low-code inventory management platform means that even when a requirement is complex, IT can still deliver at 10X speed. Here’s how 

  2. 10x speed and 1/4th cost of development

Let’s consider a common request: connecting the inventory system to tools like email or chat for real-time updates on stock levels, critical orders, or delayed shipments. Traditionally, this is a complex project. Here’s why:

  • Data Integration: Making different systems “talk” involves understanding APIs, secure communication protocols, and data mapping.
  • Workflow Logic: Notifications need the right triggers, correct data, and go to the right people – otherwise, they’re just noise.
  • Reliability and Scaling: The solution must work flawlessly under peak load and adapt as the business grows.

Amoga’s low-code approach changes this equation. IT teams can:

  • Visually Build Integrations: Use pre-built connectors and intuitive tools to link systems in a fraction of the time.
  • Design Workflows with Ease: Define complex logic without writing code, ensuring the right people are informed at the right moment.
  • Focus on the Big Picture: Leverage Amoga’s robust foundation for security and scalability, freeing up time for strategic initiatives.

The Result: Complex inventory management requests that once took months can now be delivered in days or weeks. This is a win for IT and a major productivity boost for the business. Not only is new application development fast, but much more affordable too. Here’s how:


  • Effortless Data Entry: “Image Recognition” automatically pulls product details from photos, eliminating tedious manual work.
  • Smarter Inventory Management: “Inventory Forecasting” uses AI to predict demand and optimise stock levels, saving money on storage and preventing lost sales.

With Amoga’s low-code inventory management software, these aren’t just pipe dreams. What if you knew these cutting-edge features could be yours for just 25% of what you expected to pay? That’s the reality with Amoga. This platform makes it possible to request and implement features that were previously out of reach due to budget constraints.

Not only that, Amoga’s low-code inventory management platform is built for advanced reporting.  Generate insightful reports for data-driven decision-making, including sales trends, inventory turnover, and more. This empowers you to optimise every aspect of your inventory operations.

The result?  A significant boost to your bottom line and a powerful tool for transforming productivity.  

Of course, productivity isn’t what you get with such advanced features, it has to be a core attribute of the inventory management software design. That’s exactly how we do it at Amoga. 

  3. Transform every aspect of work in inventory management

Imagine a manufacturing plant with an immediate need for the following digital solutions:

  • Location-wise reporting, to understand where materials are at any given time and identify bottlenecks.
  • Vendor performance tracking, to analyse on-time delivery rates and quality metrics to improve supplier relationships.
  • Item-wise performance and momentum, to track sales trends and stock levels to optimize inventory and prevent shortages.
  • Cost analytics, to analyse inventory-related costs and identify areas for savings.
  • Forecasting, to predict future demand to optimize production and inventory levels.

Traditionally, this would involve a lengthy and expensive project to integrate various data sources and build custom analytics. With Amoga, insights are at your fingertips. Our low-code platform lets you quickly visualize data and track the metrics that matter most to streamline operations and reduce lead times.

Amoga’s inventory management solution lets you:

  • Build custom scorecards that show every employee and manager exactly how their daily tasks contribute to the overall objective of faster lead times
  • Set alerts and notifications so everyone stays informed about critical events like low stock levels or potential delays.
  • Share insights across teams so they can collaborate effectively and drive data-driven decision-making.

This is a significant transformation.  

Executives have a clear line of sight to the work that truly matters (improving lead measures), and managers can track progress in real time, fostering accountability across the team. Amoga’s flexibility allows you to adapt and adjust as needed, ensuring everyone is aligned and focused on achieving the common goal.

Move from chaos to clarity with low-code

Traditional inventory management software often feels limiting. Complex customizations are slow and expensive, and reporting leaves much to be desired. The result is frustrated teams, missed opportunities, and an unseen drain on the bottom line.

Amoga’s low-code approach shifts this paradigm. It empowers teams, reduces IT bottlenecks, unlocks previously unattainable features at a fraction of the cost, and transforms every aspect of inventory operations. It’s about more than just software – it’s about enabling your business to thrive in a competitive landscape. See the Difference: Book a Demo

Ready to see Amoga’s low-code inventory management platform in action? Book a demo to learn how we can tailor solutions to your exact needs, streamline your workflows, and help you achieve your inventory management goals.



Transforming Enterprise Application Development: The Low-Code/No-Code Advantage

In his book ‘Patterns of Enterprise Application Architecture’, British software developer Martin Fowler defined enterprise apps rather succinctly.

“Enterprise applications are about the display, manipulation, and storage of large amounts of often complex data and the support or automation of business processes with that data.”

An enterprise might have thousands, or even hundreds of thousands, of employees. Millions of customers could be interacting with their applications on a regular basis. Just think of a giant retailer handling 100,000 orders daily, each order potentially interacting with a list of millions of products. This massive scale puts unique demands on enterprise software:

  • Comprehensiveness: Enterprise solutions must handle intricate and granular requirements of the business process, and navigate a huge range of tasks and processes, often spanning multiple departments or business units.
  • Robustness: These systems must work reliably under heavy use. Downtime can lead to significant losses in revenue or productivity.
  • Scalability: The software needs to grow seamlessly with the enterprise. Adding new users, data, or features shouldn’t create bottlenecks.
  • Security: Protecting sensitive company and customer data is absolutely critical for any large-scale enterprise application.

The Complexity of Enterprise Applications 

Let’s understand each of these unique aspects of enterprise development in detail. 


Think of a small business app for a specific task (like point-of-sale or customer relationship management). In an SMB, everyone wears multiple hats and can easily communicate needs. 

Now picture an enterprise. For the same application, there will be stakeholders from dedicated departments (sales, marketing, product, etc.)  Each department has its own workflows, processes, and data needs. Each stakeholder has their motivations and priorities, and they’ll insist on getting the features they want. Enterprise applications have to accommodate every process. It has to integrate into existing workflows and support the way each team operates.

In the same way, a small business application may be able to overlook occasional exceptions. Enterprise applications have to account for even seemingly rare scenarios. Imagine a 2% edge case that, in an enterprise context, could impact hundreds of transactions or customers. This attention to detail, granularity, and inclusivity is what makes an enterprise application different from an SMB application.


Imagine the difference between a local coffee shop and an international airport. Applications for both need to be robust. But the implication of 0.1% downtime is massive for an enterprise.

An enterprise app needs to be available 24/7, with minimal downtime. Downtime can lead to lost productivity, revenue, or even reputational damage. An enterprise app is built with care for peak usage. Think of a retail app during the holiday season or a travel booking platform during school holidays. Such applications have to anticipate and overcome potential problems. This means having built-in redundancy and failover mechanisms. Even if one component experiences an issue, the entire system shouldn’t collapse.


Enterprise applications are built to adapt to multiple dimensions of growth. For starters, enterprise applications amass vast amounts of data – customer records, transactions, and analytics.  The app’s architecture has to support efficient storage and retrieval of this data, even as it exponentially grows.  

As businesses expand, processes and workflows become increasingly complex.  A scalable enterprise app has to handle new approval chains and integrations. It has to do so without compromising speed or efficiency. Many enterprises operate globally.  Scalability means supporting users in different time zones, complying with regional regulations (like data privacy laws), and offering the app in multiple languages. This requires careful consideration of infrastructure, localization, and compliance.


Enterprise security is a challenge

Zero Trust Architecture: The traditional idea of a secure perimeter is no longer sufficient. Enterprise apps are built based on a zero-trust approach which assumes no user or device is inherently trusted. Such apps have to support continuous authentication and authorization at every level of access.

Enterprises often need to adhere to strict industry regulations like PCI-DSS (payment cards), HIPAA (healthcare), or GDPR (data privacy). These frameworks dictate how data is collected, stored, processed, and shared. Also, enterprise apps have to support auditing, access controls, and reporting capabilities to meet these standards.

The unmet challenges of enterprise app development

Every enterprise wants a technology platform that’s faster, better, and more affordable. However, many traditional solutions struggle to pass the four-stage filter we’ve discussed: comprehensiveness, scalability, robustness, and security. For most of the past 25 years, this has been the reality.

That is, until the rise of low-code/no-code development in the early 2020s. Today, true low-code/no-code platforms are becoming the go-to choice for many Fortune 500 companies. Why? Because they’re finally a technology solution that caters to the specific needs of enterprises. They tick all four essential boxes while also delivering the benefits of speed, agility, and lower development costs. Let’s break down how low-code/no-code works.

What is Low-code/No-code Development?

Low-code platforms provide a visual development environment where applications can be built by dragging and dropping pre-built components, rather than writing extensive code from scratch. This accelerates development and allows for rapid iteration and deployment.

No-code platforms take low-code one step further by enabling even non-technical users to build applications through intuitive interfaces and configuration, without any coding required. While no-code platforms are suitable for simpler applications, more complex enterprise requirements often necessitate the use of low-code platforms. These allow developers to extend and customize applications using code when needed, while still leveraging the visual development environment for faster delivery.

Why Low-Code/No-Code Is the Game-Changer for Enterprise App Development?

Let’s be frank: traditional application development is a major bottleneck for most enterprises. The backlog is overflowing, IT is stretched thin, and finding highly skilled niche developers is time-consuming and costly. Low-code/no-code fundamentally shifts this dynamic. Here’s how.

  • Democratizing Development: By unlocking the app-building potential of citizen developers – employees who understand the business – enterprises can rapidly address niche needs. This frees IT professionals to focus on strategic projects and complex integrations.
  • Agility at Scale: Pre-built components and visual development tools dramatically accelerate development cycles. As Gartner notes, low-code/no-code platforms replace traditional development methods for many business applications and offer a quicker, cost-effective alternative to commercial software.
  • Productivity Gains for Developers and the Business: Studies indicate low-code/no-code can make developers up to 90% more efficient, and as Forrester notes, achieve a 10x speed increase compared to traditional coding. This translates into tangible business value – faster solutions, higher responsiveness, and greater overall agility.

But just any low-code/no-code platform doesn’t cut it. That’s why — Amoga.

Amoga – One-stop Low-code/No-code Platform For Enterprises

We all know that the devil’s in the details when it comes to enterprise software. True, your employees use numerous niche apps, each carrying a subscription cost and a security risk. But you can’t replace all those with a generic app builder. You need a solution built for the realities of your business.

This is where Amoga stands out.

Amoga allows employees to build custom applications for their specific needs. Think of a sales app built by the sales team, not just for the sales team. This targeted approach drives faster development and user uptake. Building in-house with Amoga can replace a patchwork of niche SaaS tools. This offers centralized control for security and governance, plus potential cost savings.

Amoga is built for enterprise demands: scalability, security, and integration with core systems. Unlike standalone app builders, Amoga lets you build apps that fit seamlessly into your existing infrastructure. The one thing that can unfetter enterprise productivity is a technology suite that brings down the walls of rigidity. Amoga’s low-code/no-code platform is precisely that suite. Get in touch for more information on specific use cases we’ve realized for our enterprise customers.



Business Process Reengineering with Low-Code

Imagine if your business could change as quickly as the world around it. What if you could cut costs, delight customers, and outpace the competition – all without sacrificing stability?

It’s ironic that one of the most potent management frameworks that address these challenges first came to print in the 1990s before it was more formally known as the idea of Business Process Reengineering (BPR) by the mid-1990s. 

A Brief History of BPR

  • BPR emerged in the 1990s as a strategy for companies to improve cost, quality, service, and speed. 
  • Unlike Total Quality Management (TQM), which emphasises gradual improvement, BPR advocates for deep and fundamental changes. 
  • This approach was highlighted in influential articles by Thomas Davenport and Michael Hammer, although the term BPR itself was coined later. 
  • Hammer’s view was chiefly of ‘swiftly implementing radical changes’.
  • Davenport’s view was chiefly of ‘continually re-engineering business processes’.

What we know as BPR today, is how Thomas Davenport explained it in his book ‘Process Innovation’ in 1993. 


The power of BPR is most evident in companies with long, established histories. Consider the massive shifts experienced by companies like Netflix in recent years.  


Netflix didn’t get here by tweaking old systems; they reimagined how things could work. That’s the scale of change BPR can facilitate. It’s no different with the seismic shifts experienced by companies like Amazon or Tesla. Of course, most businesses don’t enjoy the luxury of being a Fortune 500 brand with enough appetite for adventures. 

Most enterprises and SMBs operate with limitations — rightfully so. Questions arise: 

  • Will BPR be too disruptive? 
  • How much will it cost? 
  • When will we see a return on investment?  

These concerns are valid and often prevent countless companies from experiencing the benefits of BPR. But what if there were a way to level the playing field? 

Low-code technology shatters the barriers that once separated the biggest enterprises from everyone else. With Low-Code, the complex becomes simple, the unaffordable becomes inexpensive, and the sluggish becomes fast. Let’s understand how. 

Why BPR and Low-Code are the Perfect Match

Management and technology often clash. When targets go unmet, one blames the other. However, the combination of Business Process Reengineering (BPR) and low-code platforms offers a rare and powerful solution. It’s fascinating to see how a management philosophy from the 1990s has found its ideal tech partner over 25 years later. So, why is ‘BPR and low-code’ a match made in business heaven? Let’s break it down. BPR, at its core, asks those in power to come together and answer five critical questions:

1. Who are our customers, and what values are we offering them?

For a direct-to-consumer (D2C) e-commerce company selling speciality consumer audio equipment, the answer might be: “Our customers are audiophiles seeking exceptional sound quality and immersive listening experiences. We offer high-fidelity audio products that deliver unparalleled sound reproduction and luxury design.”

2. Are our current processes delivering the expected values? 

The answer is often a resounding “NO.” For example, if the customer value proposition is exceptional sound quality, the company’s strong suit should be processes focused on product design, audio engineering, and quality control. However, the reality might be different, highlighting a misalignment between processes and customer values.

3. Do our processes align with our long-term vision?

Again, the answer tends to be “no.” Market shifts and long-term goals are constantly in flux.

4. Do we need to fundamentally redefine or redesign our processes?

Almost always, “yes.” BPR isn’t about one-time fixes; it’s a mindset of continuous evolution in how work gets done. This highlights why the technology supporting your business must be equally adaptable.

5. If we were starting fresh, how would we build our processes?

This is where the need for agility becomes clear. Businesses need collaborative, flexible systems that match their dynamic outlook. Low-code platforms fit this perfectly, while traditional technology often creates bottlenecks.

Can you see why BPR and low-code are the perfect fit? 

  • BPR tells you to keep thinking about how work changes, what’s important to measure, and what processes need to evolve. 
  • Low-Code, in turn, enables you to continuously sculpt your technology to match your changing work definitions, key performance indicators, workflows, and accountability matrices.

How Low-code Supports BPR

Low-code platforms change the game when it comes to BPR. On top of it, Amoga’s low-code platform is built on the same philosophy that forms the pillars of BPR. In Amoga, you get a one-stop low-code platform with every tool you need to make BPR a way of life at your business. Let’s break down the key advantages:

  • Visual Development of Apps

Few can code; everyone can draw. Now imagine being able to build complex applications without writing extensive code. Amoga’s low-code platforms offer a visual, drag-and-drop interface that allows developers and non-developers alike to create software solutions quickly. 

How does Amoga bring app development from the realm of code-by-hand to build it visually? The pillars of Amoga’s low-code platform are:

  • Visual, drag-and-drop interface for building applications
  • Pre-built components, templates, and modules
  • Visual data modeling and integration tools

The result is obvious — you can build and deliver applications in a fraction of the time required by traditional coding methods. But it’s not just about speed; Low-Code also simplifies data integration. Visual data modelling tools make it easy to connect applications with various data sources, APIs, and external systems, ensuring a seamless flow of information across your processes.

So, two exceptional outcomes are evident:

  1. Low code makes people think along the lines of ‘how to digitize this process and eliminate all the manual work’ rather than ‘it’s quicker to do this manually than request a development from IT’.
  2. Low code makes it so easy to interconnect all your existing databases that all your low-code apps will be your most reliable source of truth.

But that’s not all. Low-Code becomes the biggest enabler of BPR by placing power in the hands that are closest to real work. Let’s see how.

  • Citizen developers

One of the most significant drains on productivity occurs when someone needs a digital tool for their work process, but IT is either too swamped to help or ends up delivering something that barely meets the original vision. The essence of what was needed gets lost in translation, resulting in tools that don’t quite hit the mark. Enter low-code platforms, which bring an end to this cycle of frustration.

Low-code platforms empower what we call citizen developers. These are employees who, while not professionally trained in coding, have a deep understanding of their needs. They can now take the wheel, thanks to user-friendly interfaces and intuitive tools, to quickly develop applications that truly serve their purpose. 

Note: There’s no need to worry about chaos or rogue apps; built-in governance and oversight ensure everything aligns with organizational standards. This shift not only speeds up innovation but also democratizes the creation of digital tools, ensuring they’re just right.

  • 10X Faster and 1/4th the Cost

For years, the problem has been the same: IT departments are drowning in requests, leaving only the most urgent problems to get solved. Over time, teams get used to finding workarounds instead of using technology to its full potential.  Low-code platforms, like Amoga, have the power to change that.

How does it work? When software developers can focus on design and testing, rather than the nitty-gritty coding of every single feature, things move fast. Reusable components and visual development can lead to solutions being built ten times faster. This isn’t just a claim – it’s reality and has been proven repeatedly, from creating simple dashboards to integrating complex features like QR code scanners for field sales.

It’s no wonder Gartner predicts that by 2027, 75% of enterprise applications will be built on low-code platforms. But it’s not just about speed. Over time, as organizations build up a library of reusable parts, the cost of creating new solutions plummets. Organizations can cut development costs to a quarter of what they would spend on traditional coding.

This fundamentally changes how businesses think. Managers start seeing what’s possible with automation. Analysts dream of dashboards updating themselves. CEOs focus on optimizing workflows to be faster, better, and cheaper. A pro-tech mindset takes over, and that’s where the true magic of low-code lies. The one core tenet of BRP — continual evaluation and engineering — becomes realizable because technology can now support the goal with speed and cost-effectiveness.

  • Secure

In a stable system, speed doesn’t come at the cost of security. Security is non-negotiable. Low-code platforms understand this. Features like role-based access (who can see and do what), data encryption, and compliance with major security standards are often baked right in. IT teams get centralized control to make sure everything stays safe and sound. Automated testing processes help catch potential security holes before those apps go live.

Imagine a healthcare organization undergoing a digital transformation to streamline patient data management. To do this on a Low-Code platform, everyone needs to have the confidence that the system is compliant with industry standards like GDPR and HIPAA. With low-code’s robust security features, they can confidently develop and deploy applications.

Ready for BPR + Low-code?

BPR isn’t an incremental improvement. We’re not talking about small wins here. Imagine your D2C e-commerce brand, focused on consumer audio, revamping operations so completely that you become an industry leader for the next half-century. That’s the potential of true BPR.

Today’s Fortune 500 companies didn’t reach the top by accident. They understand the power of agility and continuous process reengineering. While they might be giants, they have the speed and flexibility to adapt quickly. The ability to re-engineer processes gives them the agility of a startup with the strength of a century-old company.

Low-code makes this practical. We’d love to show how so many enterprises and SMBs are enjoying the liberation that only a true low-code platform can bring about. Let’s chat.



How Low-Code/No-Code Simplifies the 4DX Framework

Management Model

Business is chaos. Management is orderFor managers, one reliable system to combat overwhelm is… management models. One such model is the 4DX framework (The 4 Disciplines of Execution).

What are the 4 disciplines? 

  • Focus on wildly important goals
  • Tracking lead measures
  • Maintaining scoreboards
  • Establishing accountability


CEOs understand the value of this approach. But to understand is not enough. Execution is the key, and it turns out that most organizations do not have this key. The 4DX framework requires consistent execution across four disciplines, and this success hinges upon one ability – the ability to accurately measure progress. Unfortunately, this fundamental ability is rare. 

The struggle often stems from not knowing what to measure, how to measure it, or how to ensure the measurements are accurate. Additionally, there’s a gap in understanding how to interpret these measurements and respond accordingly. In this post, we try to understand why so many organizations fail at making 4DX a reality.


In this attempt, we will understand:
  • Why does 4DX die a slow death in most organizations?
  • Why digital solutions fail to keep 4DX alive
  • The need for digital solutions designed for 4DX
  • Amoga: your missing piece for 4DX success

Let’s go. 

Why does 4DX die a slow death in most organizations?

Picture this: You’re the CEO of a rising D2C brand specializing in budget audio gear. Months ago, the whiteboard was covered in a beautiful 4DX strategy. Your Wildly Important Goal was clear: Double market share within the next year. Everyone felt the buzz. Lead measures were identified, scoreboards were envisioned, and teams were eager to take ownership.

[Wildly Important Goals: Double market share within the next year.]


Lead Measures:
  • Increase website traffic by 50%.
  • Boost customer engagement on social media platforms.
  • Launch two new innovative products.
Maintaining Scoreboards:
  • Weekly sales and website analytics report.
  • Monthly social media engagement and reach analysis.
  • Product development progress tracker.
Establishing Accountability:
  • Marketing team responsible for digital campaign results.
  • Product team deadlines for new launches.
  • Customer service improvements tracked against customer feedback.


Fast-forward to a weekly progress meeting. You ask about the numbers. But the responses are hazy. 

  • The head of marketing fumbles with website traffic and social engagement.
  • The head of logistics can’t explain why backorders won’t go down.
  • The head of CX is flustered with support tickets.

No one has a clear handle on what levers directly impact your market dominance at ‘Wildly Important Goal’. The disconnect is palpable as these leaders communicate with their teams. 

  • Team leaders, while busy and dedicated, lack the tools to make truly informed decisions.
  • Each team member is busy and exhausted. 
  • There are efforts, but it feels scattered.  
  • Team members attribute the lack of progress to factors beyond their control, and to competing priorities. 
  • The ‘why’ of their work gets lost in the daily grind.  

No one is sure of the right lead measures anymore, there’s no reliable scoreboard, and an accountability matrix is missing. The aspirations of the 4DX framework have collided with reality. 

Why Digital Solutions Fail to Keep 4DX Alive

Faced with chaotic workflows, managers understandably turn to digital systems, seeking the structure and order they crave. These systems are often built on assumptions about how work “should” happen, not how it actually flows in your unique company. This mismatch creates gaps and inaccuracies right from the start.

  • Imagine your D2C brand constantly juggling 4 products, 6 customer segments, and 3 CX experiments… the sheer number of variables is staggering! 
  • Now you’re stuck with a digital landscape that refuses to bend to these changing realities. Work spills out, critical data gets lost, and you’re left measuring the wrong things.
  • 4DX demands constant iteration: think, try, measure, adjust. Rigid systems make these adjustments costly and time-consuming. So, even when managers spot issues, they’re hesitant to rework the framework – settling for ‘mediocre’ instead of ‘transformative’.
  • Without accurate, adaptable measurements, managers are left in the dark. They can’t pinpoint where processes break down, who’s truly accountable, or what actions will bring about real change.
  • Everything becomes a fire drill. Guesswork replaces planning, and a sense of helplessness can seep into the team culture.

Just think about it: What CEOs really need is an X-ray vision of their operations. In the D2C context, for instance, they want to know which exact combinations of lead sources, conversions, and customer experiences drive the most profitable growth. But what they get is a system that measures a shadow of reality, and forces people to become used to a culture of being busy without doing what matters. 

In essence, rigid digital systems designed to bring order to your business actually stifle the agility your 4DX success demands.

The Need for Digital Solutions Designed for 4DX

What should be the three qualities of a digital system that supports 4DX?

  1. A system so intuitive that anyone comfortable with PowerPoint could build their own dashboards to track the metrics that drive their specific goals – no more waiting on IT.
  2. A system powerful enough to unify all your scattered data silos, revealing the complete picture, not just fragments. 
  3. A system so fast and cost-effective that “how can we automate these 10 hours of weekly drudgery?” becomes the opening question of every meeting, because managers know that they can get any application they need, within days (not weeks), and a cost that even the stingiest accounting department will happily approve.
In technical parlance, this is a system that’s built on the pillars of:
  • Democratization (everyone can build the application they need)
  • Data unity (truthful data reporting)
  • Agility (10x speed, 1/4th cost)

This solution isn’t hypothetical. It exists. It’s called low-code/no-code development. While adoption sits at around 25% today, Gartner predicts by 2027, a staggering 75% of enterprise software will be built using this approach.  Fortune 1000 companies lead this charge for a reason. 

Low-code/no-code development:

  • Puts power in the hands of the people who understand the work best. Your team doesn’t need to be coders to design what they need.
  • Brings all your data lakes under one sky; marketing’s numbers speak to logistics, informing CX insights. This holistic view is critical for accurate 4DX progress tracking.
  • Ensures that iterating on your lead measures or building new workflows is quick and cost-effective. No more ‘paralysis by analysis’ – try, measure, tweak, repeat.

Amoga: Your Missing Piece for 4DX Success

Ask yourself: how is most off-the-shelf software designed? A team of developers makes reasonable guesses about what work might look like in your industry. Their guesswork builds vaguely defined software that fits your business as well as a kid glove that fits a grown-up hand.

When we built Amoga, we were clear. We wanted to build a low-code, no-code platform that lets anyone do the following:

  1. Create custom and easy-to-use workflow applications with Amoga’s App Studio.

     2. Break down communication barriers and connect faster with the shared workspace collaboration


      3. Work seamlessly,
centralize information, and boost collaboration with 200+ integrations and apps.


      4. View your team’s activities to enhance performance and control productivity with Scoreboard.


  5. A shared workspace for your team to organize/collaborate on work in real time from anywhere.


  6. Increase productivity and avoid repetitive work by connecting tools that automate the workflows.

This isn’t all. Although that’s almost all you need to make 4DX a reality.

Amoga offers more:

  1. Low-Code for the People: Amoga empowers those closest to the work to build the tools they truly need. This bridges the knowledge gap that plagues so many traditional systems – your dashboards track exactly what matters most.
  2. No More Waiting on IT: Amoga’s simplified low-code means less reliance on coders and faster turnarounds. Need to adjust a lead measure as you iterate? Done. Suspect a new data point worth tracking? You can test it quickly and adapt.
  3. Make work fast and inexpensive: Countless businesses have already used Amoga to reduce their cost of digital tools to 1/4th and make the speed of development 10x. These aren’t mere lofty claims, we have the case studies to back them up.
You can’t control what you can’t measure

Doing well in business starts with knowing how to measure the right things. This is a big idea in the 4DX method, which helps companies aim for their big goals. But scattered data, hard-to-use reports, and complex software make it tough. Amoga tackles these issues, making it easier for companies to follow the 4DX method and succeed. 

If you’re interested in seeing how we can help your business excel with 4DX, get in touch with us at Amoga. Let’s work together to make your business goals a reality. Don’t let this moment go. Book a demo today, and get first-hand experience of how Amoga literally ‘transforms’ the way work is managed in a business organisation.



The Evolving Developer Landscape: From Diverse Talents to Collaborative Solutions

The business software landscape is undergoing a hyper-agile transformation. This shift demands not only agility but also a diverse ecosystem of talent, each with unique strengths contributing to the future of software development.


Let’s explore these modern-day heroes, their strengths, and how they are shaping the future:

The Stalwarts: Professional Developers

These are the software engineers, architects, and programmers who form the backbone of complex applications. Their deep understanding of coding languages, algorithms, and system architecture makes them the masterminds behind sophisticated solutions. But even these veterans are adapting, embracing automation, collaborating with non-technical stakeholders, and adopting agile methodologies to stay relevant.

The Low-Code Champions: Bridging the Gap

These individuals bridge the gap between technical prowess and user-centric solutions. They possess basic coding skills (like JavaScript, Python, APIs, and SQL) and a keen understanding of business needs. This allows them to rapidly build and deploy applications without getting bogged down in complexities. Their agility and business acumen make them ideal partners for professional developers.

The Business Savvy: Citizen Developers

These unsung heroes, often business experts, wear their domain knowledge like a second skin. They fill the gaps that traditional IT might miss, driven by a desire to empower their teams. Often, they develop solutions in their spare time, fueled by a DIY spirit to address inefficiencies.

The Unsung Heroes: Power Users

No developer story is complete without the power users. These are the office wizards who transform spreadsheets into data symphonies, bend email clients to their will, and weave magic with cloud-based tools. They are passionate about productivity and unafraid to explore new technologies. While primarily focused on personal optimization, their innovative spirit often benefits teams and influences future solutions.

What unites these diverse talents?

The answer lies in a powerful catalyst: Low-Code Platforms. These user-friendly interfaces empower everyone, from power users to citizen developers, to contribute their unique skills to software development. By lowering the barrier to entry, low-code platforms unlock a wave of innovation and creativity, allowing business needs to be met with unprecedented speed and agility.

The Power of Collaboration

However, the future of software development isn’t just about individual stars; it’s about collaboration. The true potential lies in the harmonious union of these diverse talents:

  • Professional developers provide technical expertise.
  • Low-code champions bridge the gap.
  • Citizen developers infuse domain knowledge.
  • Power users spark innovation.

This symphony of skill sets, united by the democratizing power of Low-Code, will propel us into the next era of business software.

Winding up

This Developer evolution is more than just a buzzword; it’s a cultural shift. It’s about valuing diversity, fostering collaboration, and harnessing the unique strengths of each individual to create a thriving ecosystem of innovation. So, the next time you think of a developer, remember, that it’s not just a single role; it’s a vibrant tapestry woven from the talents of many.

Unlock your key to creativity – Amoga

Break free from code complexity and unleash your team’s creativity. Amoga‘s low-code platform makes building enterprise-grade apps a breeze, even for non-programmers. With its intuitive interface and pre-built components, you can say goodbye to lengthy development cycles and expensive coding resources. Enjoy up to 90% faster development, streamlined workflows, and the freedom to adapt to changing needs instantly. Best of all, Amoga delivers enterprise-grade security and features your developers will love. 

Request your demo and experience the joy of low-code development today.