Modernize Inventory Management: How Low-Code inventory management is a game changer

The joke goes around among supply chain managers: finding the right inventory management software can be as tricky as finding true love. Why is it so hard (to find the right inventory management solution, we mean)? Let’s look into this issue more deeply.

Many businesses rely heavily on their inventory. Despite this, they often need help with their inventory management software. Some issues include:

  • Not being able to set up the software to check data in a way that suits the business.
  • The software doesn’t help figure out the best amount of stock to keep or automatically order more when needed.
  • It’s hard to get useful reports or spot trends without having to work on the data by hand.

What’s the problem with traditional inventory management software?

The main issue is that traditional software isn’t flexible enough to meet the unique needs of different companies. This makes managing inventory harder than it needs to be. That’s why we created this guide. In this guide, we’re going to cover:

  • Why traditional inventory management software often disappoints
  • How low-code/no-code platforms address these shortcomings
  • The foundation of a powerful low-code inventory management software system
  • How Amoga’s solution can revolutionise inventory management 

Let’s go.



Why old-school software struggles with inventory management

Old-school inventory management software often falls short, and here’s why. 

First, inventory management is complex and demands precision. Every company has its own unique way of managing inventory, making a one-size-fits-all solution ineffective. Second, traditional software is usually built with complex coding and based on average industry practices, making customization difficult.

The gap in capability with traditional software comes from its design. It’s not built for quick, easy adjustments by the people who actually manage the inventory. Instead, it relies heavily on IT professionals for development, which can be slow and inflexible. The solution: low-code/no-code inventory management.

Low-code and no-code platforms offer a powerful alternative. They put customization and speed into the hands of those who understand inventory best.


How low-code/no-code inventory management software addresses the shortcomings of traditional software

To truly work, inventory management software needs to do four things:

  1. It should empower those closest to inventory management to quickly develop solutions.
  2. It should speed up development to discourage reliance on inefficient workarounds.
  3. It should allow supply chain managers to approve costs confidently, knowing that developing custom applications for different departments is cost-effective.
  4. And it should manage data so well that anyone in the supply chain can make decisions with complete trust in the accuracy of the information.

Can traditional software meet these needs? In theory, yes, but in practice, it’s often too expensive, too complex, and too slow, requiring specific skills and extensive IT support. But low-code inventory management software is designed from the ground up, keeping these requirements in mind. 

We can confidently claim this for Amoga’s low-code inventory management software, and that’s why it’s proven to be a game-changer. We’ll explore exactly why in the next section.

How Amoga makes inventory management better, fast, smart, and inexpensive

Amoga’s approach introduces four major advantages to make inventory management software truly work for your company:

  1. More Power for Citizen Developers: Those closest to inventory operations can build their own solutions, reducing reliance on overburdened IT teams.
  2. 10x Speed for IT: Tasks that used to wait on IT’s schedule can now happen 10x faster, breaking through previous delays caused by IT constraints.
  3. 1/4th the Cost: What was once too expensive becomes much more affordable, costing only a quarter of traditional development prices.
  4. Productivity Transformation: Amoga’s platform transforms how work gets done. This isn’t incremental; this is transformative, leading to significant improvements in productivity across the board.

Let’s understand each of these in detail. 

  1. More Power for Citizen Developers

Imagine these scenarios:

  • Reorder point woes: A warehouse manager needs to constantly adjust reorder points for seasonal items, but IT is swamped.
  • Data visibility gaps: The sales team wants real-time stock visibility for specific product lines, but the current system can’t provide it.
  • Manual reporting overload: A supply chain analyst spends hours each week compiling reports in spreadsheets instead of finding cost-saving opportunities.

With Amoga’s low-code inventory management software, these challenges become opportunities for those closest to the process.  Amoga’s visual, drag-and-drop interface puts the power of customization into their hands.  Here’s how it works:

  • Templates and Connectors: Get a headstart with pre-built components tailored to inventory management.
  • Workflow Automation: Streamline processes, approvals, and notifications without writing code.
  • Powerful Features for Inventory Teams:
    • Customization: Refine forms and data views to match your exact workflow.
    • User Interface Design: Create easy-to-use dashboards for your team.
    • Data Import/Export Capability: Move data in and out using tools everyone already understands.

With Amoga, inventory teams take control, IT gets breathing room, and the entire business benefits from tailored solutions. Some of the use cases we’ve helped citizen developers at our client companies:

  • Ensure accurate inventory counts with a mobile app with a barcode scanner, such that it eliminates manual data entry mistakes.
  • Easily manage inventory across multiple warehouses, stores, or even specific shelves and racks.
  • Track product quality issues, returns, and scrap for better inventory control and insights.
  • Streamline the procurement process with vendor communication features and performance tracking.
  • Monitor inventory costs and identify areas for savings through improved data visibility.

Of course, not all requirements are within the realm of citizen development. Sometimes, IT has to step in. But Amoga’s low-code inventory management platform means that even when a requirement is complex, IT can still deliver at 10X speed. Here’s how 

  2. 10x speed and 1/4th cost of development

Let’s consider a common request: connecting the inventory system to tools like email or chat for real-time updates on stock levels, critical orders, or delayed shipments. Traditionally, this is a complex project. Here’s why:

  • Data Integration: Making different systems “talk” involves understanding APIs, secure communication protocols, and data mapping.
  • Workflow Logic: Notifications need the right triggers, correct data, and go to the right people – otherwise, they’re just noise.
  • Reliability and Scaling: The solution must work flawlessly under peak load and adapt as the business grows.

Amoga’s low-code approach changes this equation. IT teams can:

  • Visually Build Integrations: Use pre-built connectors and intuitive tools to link systems in a fraction of the time.
  • Design Workflows with Ease: Define complex logic without writing code, ensuring the right people are informed at the right moment.
  • Focus on the Big Picture: Leverage Amoga’s robust foundation for security and scalability, freeing up time for strategic initiatives.

The Result: Complex inventory management requests that once took months can now be delivered in days or weeks. This is a win for IT and a major productivity boost for the business. Not only is new application development fast, but much more affordable too. Here’s how:


  • Effortless Data Entry: “Image Recognition” automatically pulls product details from photos, eliminating tedious manual work.
  • Smarter Inventory Management: “Inventory Forecasting” uses AI to predict demand and optimise stock levels, saving money on storage and preventing lost sales.

With Amoga’s low-code inventory management software, these aren’t just pipe dreams. What if you knew these cutting-edge features could be yours for just 25% of what you expected to pay? That’s the reality with Amoga. This platform makes it possible to request and implement features that were previously out of reach due to budget constraints.

Not only that, Amoga’s low-code inventory management platform is built for advanced reporting.  Generate insightful reports for data-driven decision-making, including sales trends, inventory turnover, and more. This empowers you to optimise every aspect of your inventory operations.

The result?  A significant boost to your bottom line and a powerful tool for transforming productivity.  

Of course, productivity isn’t what you get with such advanced features, it has to be a core attribute of the inventory management software design. That’s exactly how we do it at Amoga. 

  3. Transform every aspect of work in inventory management

Imagine a manufacturing plant with an immediate need for the following digital solutions:

  • Location-wise reporting, to understand where materials are at any given time and identify bottlenecks.
  • Vendor performance tracking, to analyse on-time delivery rates and quality metrics to improve supplier relationships.
  • Item-wise performance and momentum, to track sales trends and stock levels to optimize inventory and prevent shortages.
  • Cost analytics, to analyse inventory-related costs and identify areas for savings.
  • Forecasting, to predict future demand to optimize production and inventory levels.

Traditionally, this would involve a lengthy and expensive project to integrate various data sources and build custom analytics. With Amoga, insights are at your fingertips. Our low-code platform lets you quickly visualize data and track the metrics that matter most to streamline operations and reduce lead times.

Amoga’s inventory management solution lets you:

  • Build custom scorecards that show every employee and manager exactly how their daily tasks contribute to the overall objective of faster lead times
  • Set alerts and notifications so everyone stays informed about critical events like low stock levels or potential delays.
  • Share insights across teams so they can collaborate effectively and drive data-driven decision-making.

This is a significant transformation.  

Executives have a clear line of sight to the work that truly matters (improving lead measures), and managers can track progress in real time, fostering accountability across the team. Amoga’s flexibility allows you to adapt and adjust as needed, ensuring everyone is aligned and focused on achieving the common goal.

Move from chaos to clarity with low-code

Traditional inventory management software often feels limiting. Complex customizations are slow and expensive, and reporting leaves much to be desired. The result is frustrated teams, missed opportunities, and an unseen drain on the bottom line.

Amoga’s low-code approach shifts this paradigm. It empowers teams, reduces IT bottlenecks, unlocks previously unattainable features at a fraction of the cost, and transforms every aspect of inventory operations. It’s about more than just software – it’s about enabling your business to thrive in a competitive landscape. See the Difference: Book a Demo

Ready to see Amoga’s low-code inventory management platform in action? Book a demo to learn how we can tailor solutions to your exact needs, streamline your workflows, and help you achieve your inventory management goals.

Transforming Enterprise Application Development: The Low-Code/No-Code Advantage

In his book ‘Patterns of Enterprise Application Architecture’, British software developer Martin Fowler defined enterprise apps rather succinctly.

“Enterprise applications are about the display, manipulation, and storage of large amounts of often complex data and the support or automation of business processes with that data.”

An enterprise might have thousands, or even hundreds of thousands, of employees. Millions of customers could be interacting with their applications on a regular basis. Just think of a giant retailer handling 100,000 orders daily, each order potentially interacting with a list of millions of products. This massive scale puts unique demands on enterprise software:

  • Comprehensiveness: Enterprise solutions must handle intricate and granular requirements of the business process, and navigate a huge range of tasks and processes, often spanning multiple departments or business units.
  • Robustness: These systems must work reliably under heavy use. Downtime can lead to significant losses in revenue or productivity.
  • Scalability: The software needs to grow seamlessly with the enterprise. Adding new users, data, or features shouldn’t create bottlenecks.
  • Security: Protecting sensitive company and customer data is absolutely critical for any large-scale enterprise application.

The Complexity of Enterprise Applications 

Let’s understand each of these unique aspects of enterprise development in detail. 



Think of a small business app for a specific task (like point-of-sale or customer relationship management). In an SMB, everyone wears multiple hats and can easily communicate needs. 

Now picture an enterprise. For the same application, there will be stakeholders from dedicated departments (sales, marketing, product, etc.)  Each department has its own workflows, processes, and data needs. Each stakeholder has their motivations and priorities, and they’ll insist on getting the features they want. Enterprise applications have to accommodate every process. It has to integrate into existing workflows and support the way each team operates.

In the same way, a small business application may be able to overlook occasional exceptions. Enterprise applications have to account for even seemingly rare scenarios. Imagine a 2% edge case that, in an enterprise context, could impact hundreds of transactions or customers. This attention to detail, granularity, and inclusivity is what makes an enterprise application different from an SMB application.



Imagine the difference between a local coffee shop and an international airport. Applications for both need to be robust. But the implication of 0.1% downtime is massive for an enterprise.

An enterprise app needs to be available 24/7, with minimal downtime. Downtime can lead to lost productivity, revenue, or even reputational damage. An enterprise app is built with care for peak usage. Think of a retail app during the holiday season or a travel booking platform during school holidays. Such applications have to anticipate and overcome potential problems. This means having built-in redundancy and failover mechanisms. Even if one component experiences an issue, the entire system shouldn’t collapse.



Enterprise applications are built to adapt to multiple dimensions of growth. For starters, enterprise applications amass vast amounts of data – customer records, transactions, and analytics.  The app’s architecture has to support efficient storage and retrieval of this data, even as it exponentially grows.  

As businesses expand, processes and workflows become increasingly complex.  A scalable enterprise app has to handle new approval chains and integrations. It has to do so without compromising speed or efficiency. Many enterprises operate globally.  Scalability means supporting users in different time zones, complying with regional regulations (like data privacy laws), and offering the app in multiple languages. This requires careful consideration of infrastructure, localization, and compliance.



Enterprise security is a challenge

Zero Trust Architecture: The traditional idea of a secure perimeter is no longer sufficient. Enterprise apps are built based on a zero-trust approach which assumes no user or device is inherently trusted. Such apps have to support continuous authentication and authorization at every level of access.

Enterprises often need to adhere to strict industry regulations like PCI-DSS (payment cards), HIPAA (healthcare), or GDPR (data privacy). These frameworks dictate how data is collected, stored, processed, and shared. Also, enterprise apps have to support auditing, access controls, and reporting capabilities to meet these standards.

The unmet challenges of enterprise app development

Every enterprise wants a technology platform that’s faster, better, and more affordable. However, many traditional solutions struggle to pass the four-stage filter we’ve discussed: comprehensiveness, scalability, robustness, and security. For most of the past 25 years, this has been the reality.

That is, until the rise of low-code/no-code development in the early 2020s. Today, true low-code/no-code platforms are becoming the go-to choice for many Fortune 500 companies. Why? Because they’re finally a technology solution that caters to the specific needs of enterprises. They tick all four essential boxes while also delivering the benefits of speed, agility, and lower development costs. Let’s break down how low-code/no-code works.

What is Low-code/No-code Development?

Low-code platforms provide a visual development environment where applications can be built by dragging and dropping pre-built components, rather than writing extensive code from scratch. This accelerates development and allows for rapid iteration and deployment.

No-code platforms take low-code one step further by enabling even non-technical users to build applications through intuitive interfaces and configuration, without any coding required. While no-code platforms are suitable for simpler applications, more complex enterprise requirements often necessitate the use of low-code platforms. These allow developers to extend and customize applications using code when needed, while still leveraging the visual development environment for faster delivery.

Why Low-Code/No-Code Is the Game-Changer for Enterprise App Development?

Let’s be frank: traditional application development is a major bottleneck for most enterprises. The backlog is overflowing, IT is stretched thin, and finding highly skilled niche developers is time-consuming and costly. Low-code/no-code fundamentally shifts this dynamic. Here’s how.

  • Democratizing Development: By unlocking the app-building potential of citizen developers – employees who understand the business – enterprises can rapidly address niche needs. This frees IT professionals to focus on strategic projects and complex integrations.
  • Agility at Scale: Pre-built components and visual development tools dramatically accelerate development cycles. As Gartner notes, low-code/no-code platforms replace traditional development methods for many business applications and offer a quicker, cost-effective alternative to commercial software.
  • Productivity Gains for Developers and the Business: Studies indicate low-code/no-code can make developers up to 90% more efficient, and as Forrester notes, achieve a 10x speed increase compared to traditional coding. This translates into tangible business value – faster solutions, higher responsiveness, and greater overall agility.

But just any low-code/no-code platform doesn’t cut it. That’s why — Amoga.

Amoga – One-stop Low-code/No-code Platform For Enterprises

We all know that the devil’s in the details when it comes to enterprise software. True, your employees use numerous niche apps, each carrying a subscription cost and a security risk. But you can’t replace all those with a generic app builder. You need a solution built for the realities of your business.

This is where Amoga stands out.

Amoga allows employees to build custom applications for their specific needs. Think of a sales app built by the sales team, not just for the sales team. This targeted approach drives faster development and user uptake. Building in-house with Amoga can replace a patchwork of niche SaaS tools. This offers centralized control for security and governance, plus potential cost savings.


Amoga is built for enterprise demands: scalability, security, and integration with core systems. Unlike standalone app builders, Amoga lets you build apps that fit seamlessly into your existing infrastructure. The one thing that can unfetter enterprise productivity is a technology suite that brings down the walls of rigidity. Amoga’s low-code/no-code platform is precisely that suite. Get in touch for more information on specific use cases we’ve realized for our enterprise customers.

Business Process Reengineering with Low-Code

Imagine if your business could change as quickly as the world around it. What if you could cut costs, delight customers, and outpace the competition – all without sacrificing stability?

It’s ironic that one of the most potent management frameworks that address these challenges first came to print in the 1990s before it was more formally known as the idea of Business Process Reengineering (BPR) by the mid-1990s. 

A Brief History of BPR

  • BPR emerged in the 1990s as a strategy for companies to improve cost, quality, service, and speed. 
  • Unlike Total Quality Management (TQM), which emphasises gradual improvement, BPR advocates for deep and fundamental changes. 
  • This approach was highlighted in influential articles by Thomas Davenport and Michael Hammer, although the term BPR itself was coined later. 
  • Hammer’s view was chiefly of ‘swiftly implementing radical changes’.
  • Davenport’s view was chiefly of ‘continually re-engineering business processes’.

What we know as BPR today, is how Thomas Davenport explained it in his book ‘Process Innovation’ in 1993. 




The power of BPR is most evident in companies with long, established histories. Consider the massive shifts experienced by companies like Netflix in recent years.  




Netflix didn’t get here by tweaking old systems; they reimagined how things could work. That’s the scale of change BPR can facilitate. It’s no different with the seismic shifts experienced by companies like Amazon or Tesla. Of course, most businesses don’t enjoy the luxury of being a Fortune 500 brand with enough appetite for adventures. 

Most enterprises and SMBs operate with limitations — rightfully so. Questions arise: 

  • Will BPR be too disruptive? 
  • How much will it cost? 
  • When will we see a return on investment?  

These concerns are valid and often prevent countless companies from experiencing the benefits of BPR. But what if there were a way to level the playing field? 

Low-code technology shatters the barriers that once separated the biggest enterprises from everyone else. With Low-Code, the complex becomes simple, the unaffordable becomes inexpensive, and the sluggish becomes fast. Let’s understand how. 

Why BPR and Low-Code are the Perfect Match

Management and technology often clash. When targets go unmet, one blames the other. However, the combination of Business Process Reengineering (BPR) and low-code platforms offers a rare and powerful solution. It’s fascinating to see how a management philosophy from the 1990s has found its ideal tech partner over 25 years later. So, why is ‘BPR and low-code’ a match made in business heaven? Let’s break it down. BPR, at its core, asks those in power to come together and answer five critical questions:


1. Who are our customers, and what values are we offering them?

For a direct-to-consumer (D2C) e-commerce company selling speciality consumer audio equipment, the answer might be: “Our customers are audiophiles seeking exceptional sound quality and immersive listening experiences. We offer high-fidelity audio products that deliver unparalleled sound reproduction and luxury design.”

2. Are our current processes delivering the expected values? 

The answer is often a resounding “NO.” For example, if the customer value proposition is exceptional sound quality, the company’s strong suit should be processes focused on product design, audio engineering, and quality control. However, the reality might be different, highlighting a misalignment between processes and customer values.

3. Do our processes align with our long-term vision?

Again, the answer tends to be “no.” Market shifts and long-term goals are constantly in flux.

4. Do we need to fundamentally redefine or redesign our processes?

Almost always, “yes.” BPR isn’t about one-time fixes; it’s a mindset of continuous evolution in how work gets done. This highlights why the technology supporting your business must be equally adaptable.

5. If we were starting fresh, how would we build our processes?

This is where the need for agility becomes clear. Businesses need collaborative, flexible systems that match their dynamic outlook. Low-code platforms fit this perfectly, while traditional technology often creates bottlenecks.


Can you see why BPR and low-code are the perfect fit? 

  • BPR tells you to keep thinking about how work changes, what’s important to measure, and what processes need to evolve. 
  • Low-Code, in turn, enables you to continuously sculpt your technology to match your changing work definitions, key performance indicators, workflows, and accountability matrices.

How Low-code Supports BPR

Low-code platforms change the game when it comes to BPR. On top of it, Amoga’s low-code platform is built on the same philosophy that forms the pillars of BPR. In Amoga, you get a one-stop low-code platform with every tool you need to make BPR a way of life at your business. Let’s break down the key advantages:


  • Visual Development of Apps

Few can code; everyone can draw. Now imagine being able to build complex applications without writing extensive code. Amoga’s low-code platforms offer a visual, drag-and-drop interface that allows developers and non-developers alike to create software solutions quickly. 

How does Amoga bring app development from the realm of code-by-hand to build it visually? The pillars of Amoga’s low-code platform are:

  • Visual, drag-and-drop interface for building applications
  • Pre-built components, templates, and modules
  • Visual data modeling and integration tools

The result is obvious — you can build and deliver applications in a fraction of the time required by traditional coding methods. But it’s not just about speed; Low-Code also simplifies data integration. Visual data modelling tools make it easy to connect applications with various data sources, APIs, and external systems, ensuring a seamless flow of information across your processes.

So, two exceptional outcomes are evident:

  1. Low code makes people think along the lines of ‘how to digitize this process and eliminate all the manual work’ rather than ‘it’s quicker to do this manually than request a development from IT’.
  2. Low code makes it so easy to interconnect all your existing databases that all your low-code apps will be your most reliable source of truth.

But that’s not all. Low-Code becomes the biggest enabler of BPR by placing power in the hands that are closest to real work. Let’s see how.


  • Citizen developers

One of the most significant drains on productivity occurs when someone needs a digital tool for their work process, but IT is either too swamped to help or ends up delivering something that barely meets the original vision. The essence of what was needed gets lost in translation, resulting in tools that don’t quite hit the mark. Enter low-code platforms, which bring an end to this cycle of frustration.

Low-code platforms empower what we call citizen developers. These are employees who, while not professionally trained in coding, have a deep understanding of their needs. They can now take the wheel, thanks to user-friendly interfaces and intuitive tools, to quickly develop applications that truly serve their purpose. 

Note: There’s no need to worry about chaos or rogue apps; built-in governance and oversight ensure everything aligns with organizational standards. This shift not only speeds up innovation but also democratizes the creation of digital tools, ensuring they’re just right.


  • 10X Faster and 1/4th the Cost

For years, the problem has been the same: IT departments are drowning in requests, leaving only the most urgent problems to get solved. Over time, teams get used to finding workarounds instead of using technology to its full potential.  Low-code platforms, like Amoga, have the power to change that.

How does it work? When software developers can focus on design and testing, rather than the nitty-gritty coding of every single feature, things move fast. Reusable components and visual development can lead to solutions being built ten times faster. This isn’t just a claim – it’s reality and has been proven repeatedly, from creating simple dashboards to integrating complex features like QR code scanners for field sales.

It’s no wonder Gartner predicts that by 2027, 75% of enterprise applications will be built on low-code platforms. But it’s not just about speed. Over time, as organizations build up a library of reusable parts, the cost of creating new solutions plummets. Organizations can cut development costs to a quarter of what they would spend on traditional coding.

This fundamentally changes how businesses think. Managers start seeing what’s possible with automation. Analysts dream of dashboards updating themselves. CEOs focus on optimizing workflows to be faster, better, and cheaper. A pro-tech mindset takes over, and that’s where the true magic of low-code lies. The one core tenet of BRP — continual evaluation and engineering — becomes realizable because technology can now support the goal with speed and cost-effectiveness.


  • Secure

In a stable system, speed doesn’t come at the cost of security. Security is non-negotiable. Low-code platforms understand this. Features like role-based access (who can see and do what), data encryption, and compliance with major security standards are often baked right in. IT teams get centralized control to make sure everything stays safe and sound. Automated testing processes help catch potential security holes before those apps go live.

Imagine a healthcare organization undergoing a digital transformation to streamline patient data management. To do this on a Low-Code platform, everyone needs to have the confidence that the system is compliant with industry standards like GDPR and HIPAA. With low-code’s robust security features, they can confidently develop and deploy applications.

Ready for BPR + Low-code?

BPR isn’t an incremental improvement. We’re not talking about small wins here. Imagine your D2C e-commerce brand, focused on consumer audio, revamping operations so completely that you become an industry leader for the next half-century. That’s the potential of true BPR.

Today’s Fortune 500 companies didn’t reach the top by accident. They understand the power of agility and continuous process reengineering. While they might be giants, they have the speed and flexibility to adapt quickly. The ability to re-engineer processes gives them the agility of a startup with the strength of a century-old company.

Low-code makes this practical. We’d love to show how so many enterprises and SMBs are enjoying the liberation that only a true low-code platform can bring about. Let’s chat

How Low-Code/No-Code Simplifies the 4DX Framework

Management Model

Business is chaos. Management is orderFor managers, one reliable system to combat overwhelm is… management models. One such model is the 4DX framework (The 4 Disciplines of Execution).

What are the 4 disciplines? 

  • Focus on wildly important goals
  • Tracking lead measures
  • Maintaining scoreboards
  • Establishing accountability

CEOs understand the value of this approach. But to understand is not enough. Execution is the key, and it turns out that most organizations do not have this key. The 4DX framework requires consistent execution across four disciplines, and this success hinges upon one ability – the ability to accurately measure progress. Unfortunately, this fundamental ability is rare. 

The struggle often stems from not knowing what to measure, how to measure it, or how to ensure the measurements are accurate. Additionally, there’s a gap in understanding how to interpret these measurements and respond accordingly. In this post, we try to understand why so many organizations fail at making 4DX a reality.


In this attempt, we will understand:
  • Why does 4DX die a slow death in most organizations?
  • Why digital solutions fail to keep 4DX alive
  • The need for digital solutions designed for 4DX
  • Amoga: your missing piece for 4DX success

Let’s go. 

Why does 4DX die a slow death in most organizations?

Picture this: You’re the CEO of a rising D2C brand specializing in budget audio gear. Months ago, the whiteboard was covered in a beautiful 4DX strategy. Your Wildly Important Goal was clear: Double market share within the next year. Everyone felt the buzz. Lead measures were identified, scoreboards were envisioned, and teams were eager to take ownership.

[Wildly Important Goals: Double market share within the next year.]


Lead Measures:
  • Increase website traffic by 50%.
  • Boost customer engagement on social media platforms.
  • Launch two new innovative products.
Maintaining Scoreboards:
  • Weekly sales and website analytics report.
  • Monthly social media engagement and reach analysis.
  • Product development progress tracker.
Establishing Accountability:
  • Marketing team responsible for digital campaign results.
  • Product team deadlines for new launches.
  • Customer service improvements tracked against customer feedback.


Fast-forward to a weekly progress meeting. You ask about the numbers. But the responses are hazy. 

  • The head of marketing fumbles with website traffic and social engagement.
  • The head of logistics can’t explain why backorders won’t go down.
  • The head of CX is flustered with support tickets.

No one has a clear handle on what levers directly impact your market dominance at ‘Wildly Important Goal’. The disconnect is palpable as these leaders communicate with their teams. 

  • Team leaders, while busy and dedicated, lack the tools to make truly informed decisions.
  • Each team member is busy and exhausted. 
  • There are efforts, but it feels scattered.  
  • Team members attribute the lack of progress to factors beyond their control, and to competing priorities. 
  • The ‘why’ of their work gets lost in the daily grind.  

No one is sure of the right lead measures anymore, there’s no reliable scoreboard, and an accountability matrix is missing. The aspirations of the 4DX framework have collided with reality. 

Why Digital Solutions Fail to Keep 4DX Alive

Faced with chaotic workflows, managers understandably turn to digital systems, seeking the structure and order they crave. These systems are often built on assumptions about how work “should” happen, not how it actually flows in your unique company. This mismatch creates gaps and inaccuracies right from the start.

  • Imagine your D2C brand constantly juggling 4 products, 6 customer segments, and 3 CX experiments… the sheer number of variables is staggering! 
  • Now you’re stuck with a digital landscape that refuses to bend to these changing realities. Work spills out, critical data gets lost, and you’re left measuring the wrong things.
  • 4DX demands constant iteration: think, try, measure, adjust. Rigid systems make these adjustments costly and time-consuming. So, even when managers spot issues, they’re hesitant to rework the framework – settling for ‘mediocre’ instead of ‘transformative’.
  • Without accurate, adaptable measurements, managers are left in the dark. They can’t pinpoint where processes break down, who’s truly accountable, or what actions will bring about real change.
  • Everything becomes a fire drill. Guesswork replaces planning, and a sense of helplessness can seep into the team culture.

Just think about it: What CEOs really need is an X-ray vision of their operations. In the D2C context, for instance, they want to know which exact combinations of lead sources, conversions, and customer experiences drive the most profitable growth. But what they get is a system that measures a shadow of reality, and forces people to become used to a culture of being busy without doing what matters. 

In essence, rigid digital systems designed to bring order to your business actually stifle the agility your 4DX success demands.

The Need for Digital Solutions Designed for 4DX

What should be the three qualities of a digital system that supports 4DX?

  1. A system so intuitive that anyone comfortable with PowerPoint could build their own dashboards to track the metrics that drive their specific goals – no more waiting on IT.
  2. A system powerful enough to unify all your scattered data silos, revealing the complete picture, not just fragments. 
  3. A system so fast and cost-effective that “how can we automate these 10 hours of weekly drudgery?” becomes the opening question of every meeting, because managers know that they can get any application they need, within days (not weeks), and a cost that even the stingiest accounting department will happily approve.
In technical parlance, this is a system that’s built on the pillars of:
  • Democratization (everyone can build the application they need)
  • Data unity (truthful data reporting)
  • Agility (10x speed, 1/4th cost)

This solution isn’t hypothetical. It exists. It’s called low-code/no-code development. While adoption sits at around 25% today, Gartner predicts by 2027, a staggering 75% of enterprise software will be built using this approach.  Fortune 1000 companies lead this charge for a reason. 

Low-code/no-code development:

  • Puts power in the hands of the people who understand the work best. Your team doesn’t need to be coders to design what they need.
  • Brings all your data lakes under one sky; marketing’s numbers speak to logistics, informing CX insights. This holistic view is critical for accurate 4DX progress tracking.
  • Ensures that iterating on your lead measures or building new workflows is quick and cost-effective. No more ‘paralysis by analysis’ – try, measure, tweak, repeat.

Amoga: Your Missing Piece for 4DX Success

Ask yourself: how is most off-the-shelf software designed? A team of developers makes reasonable guesses about what work might look like in your industry. Their guesswork builds vaguely defined software that fits your business as well as a kid glove that fits a grown-up hand.

When we built Amoga, we were clear. We wanted to build a low-code, no-code platform that lets anyone do the following:

  1. Create custom and easy-to-use workflow applications with Amoga’s App Studio.

     2. Break down communication barriers and connect faster with the shared workspace collaboration



      3. Work seamlessly,
centralize information, and boost collaboration with 200+ integrations and apps.



      4. View your team’s activities to enhance performance and control productivity with Scoreboard.



  5. A shared workspace for your team to organize/collaborate on work in real time from anywhere.



  6. Increase productivity and avoid repetitive work by connecting tools that automate the workflows.



This isn’t all. Although that’s almost all you need to make 4DX a reality.

Amoga offers more:

  1. Low-Code for the People: Amoga empowers those closest to the work to build the tools they truly need. This bridges the knowledge gap that plagues so many traditional systems – your dashboards track exactly what matters most.
  2. No More Waiting on IT: Amoga’s simplified low-code means less reliance on coders and faster turnarounds. Need to adjust a lead measure as you iterate? Done. Suspect a new data point worth tracking? You can test it quickly and adapt.
  3. Make work fast and inexpensive: Countless businesses have already used Amoga to reduce their cost of digital tools to 1/4th and make the speed of development 10x. These aren’t mere lofty claims, we have the case studies to back them up.
You can’t control what you can’t measure

Doing well in business starts with knowing how to measure the right things. This is a big idea in the 4DX method, which helps companies aim for their big goals. But scattered data, hard-to-use reports, and complex software make it tough. Amoga tackles these issues, making it easier for companies to follow the 4DX method and succeed. 

If you’re interested in seeing how we can help your business excel with 4DX, get in touch with us at Amoga. Let’s work together to make your business goals a reality. Don’t let this moment go. Book a demo today, and get first-hand experience of how Amoga literally ‘transforms’ the way work is managed in a business organisation.

The Evolving Developer Landscape: From Diverse Talents to Collaborative Solutions

The business software landscape is undergoing a hyper-agile transformation. This shift demands not only agility but also a diverse ecosystem of talent, each with unique strengths contributing to the future of software development.


Let’s explore these modern-day heroes, their strengths, and how they are shaping the future:

The Stalwarts: Professional Developers

These are the software engineers, architects, and programmers who form the backbone of complex applications. Their deep understanding of coding languages, algorithms, and system architecture makes them the masterminds behind sophisticated solutions. But even these veterans are adapting, embracing automation, collaborating with non-technical stakeholders, and adopting agile methodologies to stay relevant.

The Low-Code Champions: Bridging the Gap

These individuals bridge the gap between technical prowess and user-centric solutions. They possess basic coding skills (like JavaScript, Python, APIs, and SQL) and a keen understanding of business needs. This allows them to rapidly build and deploy applications without getting bogged down in complexities. Their agility and business acumen make them ideal partners for professional developers.

The Business Savvy: Citizen Developers

These unsung heroes, often business experts, wear their domain knowledge like a second skin. They fill the gaps that traditional IT might miss, driven by a desire to empower their teams. Often, they develop solutions in their spare time, fueled by a DIY spirit to address inefficiencies.

The Unsung Heroes: Power Users

No developer story is complete without the power users. These are the office wizards who transform spreadsheets into data symphonies, bend email clients to their will, and weave magic with cloud-based tools. They are passionate about productivity and unafraid to explore new technologies. While primarily focused on personal optimization, their innovative spirit often benefits teams and influences future solutions.

What unites these diverse talents?

The answer lies in a powerful catalyst: Low-Code Platforms. These user-friendly interfaces empower everyone, from power users to citizen developers, to contribute their unique skills to software development. By lowering the barrier to entry, low-code platforms unlock a wave of innovation and creativity, allowing business needs to be met with unprecedented speed and agility.

The Power of Collaboration

However, the future of software development isn’t just about individual stars; it’s about collaboration. The true potential lies in the harmonious union of these diverse talents:

  • Professional developers provide technical expertise.
  • Low-code champions bridge the gap.
  • Citizen developers infuse domain knowledge.
  • Power users spark innovation.

This symphony of skill sets, united by the democratizing power of Low-Code, will propel us into the next era of business software.

Winding up

This Developer evolution is more than just a buzzword; it’s a cultural shift. It’s about valuing diversity, fostering collaboration, and harnessing the unique strengths of each individual to create a thriving ecosystem of innovation. So, the next time you think of a developer, remember, that it’s not just a single role; it’s a vibrant tapestry woven from the talents of many.

Unlock your key to creativity – Amoga

Break free from code complexity and unleash your team’s creativity. Amoga‘s low-code platform makes building enterprise-grade apps a breeze, even for non-programmers. With its intuitive interface and pre-built components, you can say goodbye to lengthy development cycles and expensive coding resources. Enjoy up to 90% faster development, streamlined workflows, and the freedom to adapt to changing needs instantly. Best of all, Amoga delivers enterprise-grade security and features your developers will love. 

Request your demo and experience the joy of low-code development today.

Find the best low-code platform with three uncompromising questions

Low-Code Platform

Choosing the best Low-Code platform often seems simple… until you face the reality of the market. With over 300 options, the decision of ‘which low-code platform to choose’  is tiring and tough. 

Then there’s another problem. Every low-code no-code platform (LCNC) positions itself differently. Some promise quick fixes like “zero coding” or “build your app in a day”, while others brand their platforms as “AI-powered” and “omnichannel”. This is one of the reasons why it’s hard to compare Low-Code platforms. But there’s a bigger problem: these promises may not address what really matters to you.

You know the challenges well: 

  • productivity that just won’t budge, 
  • teams losing their drive, 
  • IT systems that are more of a puzzle than a tool, 
  • high costs that don’t add up well, 
  • developers who are hard to find, 
  • security that keeps you up at night, 
  • and apps that just don’t work well together. 

It’s time for clarity. And the time is now. Let’s break through the noise and confusion. 

This guide aims to answer the crucial questions that will guide you toward the best low-code platform for your enterprise. With each question, we will unpack why it’s important, what unresolved pains it hides, and how Amoga tries to address these pain points. If nothing else, we hope to equip you with questions you can (and must) ask any LCNC solution, to probe how relevant they truly are for you. 

The answers to these questions help you to compare Low-Code platforms. Moreover, they help you uncover the best Low-Code platforms that meet your specific needs. 

Question #1 – Does your low-code platform have the depth to handle my complex enterprise?

As a CTO, you manage an absolute whirlwind: interconnected systems, sprawling data, and intricate processes. Finding the best low-code platform means finding one that simplifies this landscape, not adds to it. Such a platform must overcome these three problems. 


Processes fragmented across departments create frustration – bottlenecks, data silos, and a lack of visibility slow down decision-making. Amoga’s productivity suite addresses this head-on. We do this by digitizing and connecting your processes. This streamlines workflows breaks down departmental barriers, and gives you the transparent view you need.

Badly tailored technology

Your business is unique, but off-the-shelf software rarely feels that way. Adapting it to your organizational structure often requires costly workarounds and compromises. Amoga, however, is built to mirror your business hierarchy. Our unique approach makes this possible: a platform that’s 90% no-code and 10% low-code, requiring only basic Python and JS skills. This ensures the platform is usable for citizen developers (routine customization) and usable for novice developers (hyper-customization). 

Access and control limitations   

Another issue is the lack of detailed access control within platforms. It’s crucial to manage who can see and do what within your applications. Amoga provides robust role-based access control and user management. This means you can set up detailed permissions, ensuring that every user has access to what they need and nothing more. This keeps your system secure and reliable.

In this way, with Amoga, you gain the power and customization of enterprise-grade low-code development. Build tailored CRMs, ERPs, and comprehensive applications with remarkable speed, and at a fraction of the usual cost.


How we’ve done this for other clients recently:

  • Service CRM – Top e-commerce: We replaced a costly, underperforming CRM with a leading e-commerce platform. Amoga seamlessly integrated seller and customer support processes, driving efficiency and cutting costs by 50%. The entire implementation including data migration took just 6 weeks.
  • Maintenance Management – Largest Kidney-care chain: Amoga streamlined maintenance operations for a healthcare giant with over 3500 machines across 300 branches. We integrated machine data for predictive maintenance, automated routine tasks, and implemented robust case management workflows.

Question #2 – Will Your Platform Create Skill Roadblocks?

When exploring the best Low-Code platforms, it’s vital to ask if the platform will lead to skill bottlenecks. Here’s how Amoga addresses this concern:

Visual and User-Friendly Design

Traditional development is hard, slow, and expensive. Amoga counters this with its visual drag-and-drop capabilities and a simplified low-code approach. This design minimizes the need for advanced technical skills. This also makes the development process accessible and prevents delays caused by skill gaps.

Rapid Onboarding

Every new platform comes with a steep learning curve. Amoga changes this. To access the most advanced capabilities of Amoga, all you need is foundational knowledge in JavaScript, Python, and APIs. This approach means your entry-level developer is well-equipped to design and develop with Amoga.  By eliminating potential skill bottlenecks, Amoga stands out among the best Low-Code platforms.

Integration of Communication Tools

Integrating various communication channels often requires specialized skills. Amoga supports seamless integration of channels like email, phone, SMS, and WhatsApp. This means that communication doesn’t become a hurdle. This feature positions Amoga favourably when you compare Low-Code platforms for ease of integration.

How we did this for other clients recently

  • Employee lifecycle – Top consumer tech: This case involved onboarding and offboarding over 10,000+ workers, integrating with multiple systems like AD, IAM, HRMS, and service CRM. The rapid onboarding of the client team within a week illustrates that Amoga can handle complex HR processes without introducing new skill bottlenecks.
  • Microlearning App – Leading cab service provider: Amoga was used to create a microlearning application for over 1000+ drivers, featuring video content with assignments and comprehensive analytics and reporting. The ease of content delivery and tracking without the need for advanced technical skills affirms that Amoga facilitates skill development without creating bottlenecks.

Question 3: How does your platform strike the balance between speed and customization?

The promise of the best low-code platforms is speed and agility. Yet, achieving the right level of customization is equally important. That’s how you ensure your solutions truly fit your unique business needs. When you compare Low-Code platforms, ask this question: can you have both?


Problem: Many vendors force a compromise. Pre-built solutions offer speed but lack the flexibility to adapt to your specific processes, while highly customisable platforms often come with a steep development curve.

This trade-off leads to frustration. You either settle for generic tools that don’t fully address your pain points, or you face lengthy development timelines that negate the promise of low-code efficiency.

Solution: Amoga is designed to bridge this gap. Its simplified low-code foundation, combined with powerful no-code capabilities, allows you to build tailored solutions without sacrificing speed. Need deeper customization? The platform accommodates basic Python and JavaScript for extending logic. This ensures you’re never constrained.  Amoga consistently delivers solutions 10x faster and at 1/4th the cost compared to traditional methods or competitors like SFDC


Problem: Customization often introduces instability. Bespoke solutions built on complex codebases can be fragile and difficult to maintain as your business evolves.

This hidden cost negates the benefits of customization, leaving you with a system that’s both inflexible and prone to errors.

Solution: Amoga’s reliable tech stack, built with proven microservices, ensures stability even as you customize. Additionally, efficient API management enables seamless integration with external systems. This gives you the freedom to extend your solution’s capabilities with confidence.

How we did this for other clients recently

  • Legacy ERP replacement – Automobile parts supplier: Amoga demonstrated its ability to balance speed and customization by replacing a legacy ERP system for an automobile parts supplier. It automated processes for purchase, sales, and inventory with analytics of inventory locations and went live in just 8 weeks, indicating a rapid deployment with tailored automation solutions.
  • Sales & Engagement CRM – EdTech startup: Amoga delivered a CRM system with a lead-to-deal sales cadence and workflow, automating service delivery and sales engagement. Implemented in 3 weeks, this case shows Amoga’s commitment to delivering customized solutions rapidly without compromising on client-specific needs.

Get the best low-code platform; it matters

By 2024, 75% of large enterprises will be using at least four Low-Code development tools. This includes both citizen development initiatives and IT application development. Don’t get caught on the wrong foot. Insist on the best low-code platform; get it. What’s slowing you down? Is it outdated tech, high development costs, or the lack of skilled developers? At Amoga, we specialize in navigating these challenges.

Amoga is here to ensure that your journey towards this goal is smooth and efficient. Are you ready to take the next step? Let’s talk about your path to success and bring those ambitious IT goals within reach. Get started!

How-To: Build the Perfect Helpdesk with Low-Code

Perfect Helpdesk with Low-Code

What does the ideal helpdesk and ticketing system look like?

Surely, the purpose of a helpdesk is not to record and track complaints. A CTO never thinks of technology in terms of features and surely, helpdesks have more to do. They’re the road network that problems use to reach their resolution.

But here’s the kicker: not all helpdesk tools are alike. Some are like 16-lane expressways, while others are like backcountry roads dotted with potholes. As we said, a ticketing system isn’t just a place to log issues, route them, and churn out reports. Done right, a helpdesk can achieve more – yet not many realize this.

The right KPIs for ticketing tools should be more than tickets solved, satisfaction rating, and MoM resolution rates. Ticket tools should be expected to achieve more. They should enhance customer loyalty, improve resolution times, and drive service innovation.

Most ticketing products, however, are a one-size-fits-all system. This can stifle innovation, lead to a poor fit for specific use cases, and often result in a clunky experience for both customers and service agents. That’s why CTOs are so keen on flexible, low-code ticketing systems. They understand you can’t just pile on features and add-ons onto a traditional ticketing system and expect it to work wonders. It’s like forcing a square peg through a round hole – a futile effort.

Low-code platforms are made for the modern business – where agility is the core of IT. Particularly in a landscape shaped by remote work, and where stress levels of IT support workers are very high, a CTO has all the more reason to go for Low-Code. 

The low-code market is still in its infancy, but growing fast

                   Low-code development platform market revenue   Low-code development platform market revenue worldwide from 2018 to 2025(in billion U.S. dollars)


So let’s understand the low-code helpdesk and ticketing system in more detail. 

What Is a Low-Code Helpdesk and Ticketing System?

Low-code strips back the complexity of software. It’s a way to build applications with fewer lines of code and more user-friendly interfaces.

CTOs looking to implement a ticketing system usually have two choices:

   1. Build from Scratch

This means creating a custom ticketing system with a lot of coding from the ground up.

Downsides: Takes a lot of time and money. Such systems can be too rigid, making them a poor fit for businesses with unique needs. They might not keep up with the latest needs for mobile access or provide the deep insights from data that businesses need to stay ahead.

   2. Buy Off the Shelf

The other option is to purchase a pre-made ticketing system that’s ready to use.

Downsides: These can be inflexible, forcing businesses to work the way the system works. Integration with existing tools and workflows can be a headache.

Now, Low-Code comes in as the hero. It offers the best of both worlds.

Here’s How Low-Code Works

The low-code approach is based on abstracting the building blocks of software as much as possible. This gives users the levers they need to tweak and tune the application to their liking.

Let’s understand these levers.

  • Visual Builders – Low-code platforms let you drag and drop pieces to build your system without writing code.
  • Templates and Widgets – These are ready-to-use elements that you can mix and match to make the system do what you want.
  • Easy Integrations – Low-code platforms play well with others, meaning they connect smoothly to different.

Low-code ticks all the boxes. It’s quick and budget-friendly like off-the-shelf solutions, but also flexible and tailor-made like custom-built systems. This way, CTOs can provide a ticketing system that grows with the business and adapts in real time.

The benefits are irresistible. Let’s take a look.

The Benefits Of A Low-Code Helpdesk Management and Ticketing System

The right helpdesk management and ticketing system is the difference between ops hell and heaven. Let’s see how a low-code system works so well.

    1. Quick and Cheap

Why wait months when you can start today? Low-code platforms let you build applications 10X faster than the traditional high-code approach. Yes, 10X sounds like a lofty claim, but we’re being very realistic here. That’s not all, low-code platforms will cost you 1/4th of applications made through traditional software development. This means you can design, build, and deploy ticketing apps rapidly, without breaking the bank. This is literally the difference between months and days, and dollars and pennies.

Example: Imagine rolling out a custom feature that auto-assigns tickets to agents based on expertise — all in a matter of days, not months.

    2. Empowered Users

Business users should be able to tweak the system to suit their work, without always calling IT. Low-Code puts the power in the hands of those who use the system daily. This reduces the IT bottleneck.

Example: An account executive, with no coding skills, could modify a ticketing form to capture new customer data points crucial for targeted follow-ups.

    3. Improved Integration

A low-code ticketing system can seamlessly connect with your existing help desk, knowledge base, and customer portals, ensuring a unified customer service experience.

Example: Link your ticketing system to the company knowledge base, allowing agents to pull information and solve queries faster than ever.

    4. Enhanced Communication 

Why let communication gaps slow you down? Low-Code helps streamline ticket resolution by improving the flow of information between teams.

Example: Create a shared dashboard that updates in real-time, so everyone from support to sales is on the same page with customer issues.

    5. Data-Driven Insights

Are you making the most of your data? With low code, you can harness ticketing trends and analytics to boost efficiency and sharpen your customer service edge.

Example: Generate a report identifying common service bottlenecks, and use it to refine your support strategy for quicker resolutions.

What Amoga’s Low-Code Helpdesk and Ticketing System Offers

First a word of caution — The market’s full of so-called “low-code” tools that are nothing more than old, hard-coded systems dressed up with a few extra controls. These systems create the illusion of customization and control; don’t be fooled.

At Amoga, we step away from these marketing games. We’re here to offer true low-code and let the results speak for themselves. After all, businesses need technology that’s fast, affordable, and transformative. That’s the heart of low-code. With Amoga’s low-code helpdesk and ticketing system, you can picture a system built with the singular goal of empowering every user.

Here are the top features of Amoga’s system, crafted to bring you real benefits:

    1. Omni-Channel Ticketing

Why miss out on a customer’s voice just because it’s not on the right channel? Capture tickets from email, social media, phone calls, and chat all in one place. That’s what our unified inbox does — it ensures no customer query slips through the cracks.

    2. SLA and Escalations

What happens when a ticket risks going overdue? Our system takes charge. It escalates the ticket to make sure someone attends to it promptly. It’s like having a vigilant watchkeeper for your customer service standards.

    3. Queue Management Prioritize

Tailor urgency levels and keep tabs on your customers’ details — from purchase history to contact info. This is like crafting a narrative around each customer.

    4. Mobile App

Agents on the move? No problem. They can resolve queries right from their phones, access contacts in a snap, and stay updated with push notifications. Even when offline, the app syncs up once they’re back online.

    5. Geo Location/Geo-Fencing

Location, location, location — it’s not just for real estate. Set virtual boundaries and let your agents receive tasks triggered by where they are. It’s about getting smarter with field service and giving customers the attention they need, where they need it.

6. Automation and Analytics

Why guess when you can know? Monitor customer satisfaction, and see where your service shines, and where it needs polish. Our analytics give you actionable insights to keep boosting your customer service game. With Amoga’s low-code system, you’re adopting a platform that evolves with you. That’s the first step for turning the lofty goal of exceptional customer service into a daily reality.

Don’t trust words, trust results

There’s a lot more under the hood of Amoga’s low-code ticketing system. What stands out is the flexibility. It’s a system that fits just right for your business, regardless of your unique needs.

If you’re curious about how this all works, why not talk to us? We offer a free consultation so you can understand the difference Amoga can make.

You’ll get a real sense of how we can:

  • Speed up your response times, making customers happier.
  • Improve the way you connect with customers, no matter where they reach out from.
  • Give you useful insights to make your support even better.

It’s not just about what we say; it’s about what you’ll experience. Give Amoga a go and see how it can change the game for your customer support team. Let’s get started!

Experience Endless Possibilities With A Low-Code CRM


Think of a big, old elephant in a tiny room full of delicate crockery. It wants to move around, but every step could cause a mess. That’s how a CTO feels with hardcoded, bulky, inflexible IT systems. 

CRMs are no different. Even the ones built in the 2010s and early 2020s are as flexible as a brick wall. That explains why so many CRM projects fail. 

The causes of failure remain the same.

  1. The mismatch between Business and CRM: Often, businesses can’t tailor CRM systems to fit their needs. Instead, they find themselves adjusting to the CRM, which can lead to problems.

  2. Over Budget and Time: CRM projects usually end up costing more and taking longer than planned. This often means businesses have to settle for a system that’s not fully complete.

  3. Too Complex for Users: The people who need to use the CRM find it hard and slow. It doesn’t match the way they actually work.

Leaders want a system that can change as fast as the world does. Being able to switch things up fast is super important, but it’s not easy to do. Tech should help us move quicker, but sometimes, it just ties our hands.

This is where Low-Code comes in. Low-Code gives businesses the power to shape technology to fit their needs. It makes technology work for the business, not the other way around.

So, we’re going to look at:

  1. What Low-code is,

  2. Why it’s good for CRM,

  3. The benefits of a low-code CRM, and

  4. What Amoga’s low-code CRM offers.

Let’s go.

What Is Low-Code?

To grasp what low-code is, we first need to look at the existing solutions for CRMs and why they often fall short. There are generally two approaches to implementing a CRM system: traditional custom-built (high-code) CRMs and off-the-shelf CRM solutions.

Both have their advantages, but their downsides have led to widespread CRM failures, making them less than ideal.

  1. Traditional High-Code CRM:

  • Built from scratch with extensive coding.

  • Downsides:

    • Slow and costly development cycles.

    • Can be cumbersome and ill-suited for certain industries, especially those without large sales or customer service teams.

    • May not align with modern expectations for mobility, data insights, and productivity.

  1. Off-the-Shelf CRM:

  • Pre-built solutions offered by vendors.

  • Downsides:

    • Siloed systems that require juggling multiple apps.

    • Hinder collaboration and efficiency across teams.

    • Initial ease of use can decline as systems become intertwined.

    • Maintaining multiple SaaS subscriptions can become financially burdensome.

    • Often leads to a fragmented tech landscape with manual workarounds.

Low-Code emerges as a powerful solution.

It shifts the focus back to business needs rather than technological constraints. It reimagines how CRMs are built and used.

How does it work?

Think of it as a blend of pre-made building blocks and custom designs for creating a website. Instead of wrestling with lines of code, low-code platforms offer intuitive visual tools, like:

  • Drag-and-drop interfaces for effortless arrangement of elements.

  • Pre-built templates for common functionalities, saving time and effort.

  • Customizable widgets to tailor the CRM to specific needs.

  • Connectors to seamlessly integrate with other systems, eliminating silos.

  • Visual workflow diagrams to map out processes clearly and efficiently.

As you assemble these blocks, the platform automatically generates the necessary code behind the scenes.

This means:

  • Non-technical users can actively participate in CRM development.

  • Businesses gain control over the design and evolution of their CRM.

  • Rapid application development becomes a reality, shortening time-to-value.

  • Customization and flexibility are no longer limited by coding expertise.

Low-code empowers businesses to speak the language of their processes and create CRMs that truly align with their unique needs.

Why Is Low-Code Good For CRM?

Businesses often have similar experiences.

  • May begin with basic tools like spreadsheets. As they grow, these tools can’t keep up. They need more, like automated processes and specific access controls.

  • Many transition to Salesforce and any other CRM of similar scale. But these can be too complex for many users. Their interfaces might be overwhelming, making them less practical for everyday use.

This is where Low-Code shines.

Low-Code lets developers create custom parts that fit right into existing systems. This means a business can have a CRM that looks and feels like it was made just for them. It can handle things like customer data, emails, and lead management in a way that’s tailored to the business.

Small companies often use basic CRMs or management tools. But as they grow, these tools can feel limited. Low-code changes this. A small business can build what it needs on top of its current CRM. This could be anything from a simple way to track customer interactions to a full-fledged sales tool.

Every business is different. With Low-Code, they can build CRMs that fit their unique needs.


  • A marketing agency can build a dedicated client portal within their CRM, enabling clients to easily access project updates, share feedback, and collaborate on campaigns.

  • An e-commerce store can integrate its CRM with its website and payment gateways, allowing seamless tracking of customer journeys, purchase details, and support requests.

  • A local brewery uses Low-Code to build a loyalty program portal within their CRM. Customers can easily track points, redeem rewards, and browse upcoming events, all within a branded, familiar environment.

When anyone can use it, that’s when you say that low-code is a powerful democratization of technology. It empowers businesses of all sizes to take control of their customer relationships and build CRMs that truly drive growth and success.

The Benefits Of A Low-code CRM

Low-code CRMs are a game-changer, offering speed, user-centricity, and cost-effectiveness.

Let’s see how

  1. Quick Development and Deployment

Traditional CRM development can be slow and limiting. Low-code changes this by offering rapid creation and deployment of CRM apps. You can build a custom feature, like a lead capture form, quickly and efficiently, bypassing lengthy IT processes.
Example: A mobile app for capturing customer feedback at trade shows can be built in just a day, allowing for immediate data collection and enhanced market responsiveness

  1. Custom User Experience

Unlike one-size-fits-all CRM interfaces, low-code platforms allow for the creation of user-friendly, tailor-made interfaces. This customization improves usability, fitting the unique workflow of your team.
Example: Marketing teams can design a CRM interface specifically for managing social media campaigns, simplifying their workflow and boosting campaign effectiveness.

  1. Improved customer interactions

Low-Code enables the development of specific features and workflows to meet evolving customer needs. This adaptability enhances customer relationships and fosters loyalty.
Example: A self-service portal in your CRM can offer customers easy access to FAQs and support ticket tracking, enhancing their experience and reducing support workload.

  1. Cost efficiency

Low-code CRMs are more budget-friendly, reducing the need for expensive developers. They allow for the creation of a CRM that aligns with your financial constraints and focuses on your essential business functions.
Example: Build a CRM that centres on your primary sales and marketing needs, avoiding unnecessary costs for unused features.

  1. Security and scalability

Despite its simplicity, Low-Code doesn’t compromise on security. These platforms provide robust security measures and are scalable, growing with your business and data needs.
Example: Create custom CRM interfaces in a secure environment, utilizing advanced security features like two-factor authentication and precise access controls to protect customer data.

What Amoga’s Low-Code CRM Offers

Amoga’s low-code CRM stands out in a market where the term ‘low-code’ is often overused. Unlike many vendors who offer high-code CRMs with basic GUI configurations and label them as low-code, Amoga delivers a true low-code experience. This platform empowers users to tailor the CRM to their specific needs, making it fast, affordable, and a priority.

Imagine a CRM that:

  • Makes Lead Management Easy You can gather leads from different places like phone calls, websites, and social media. The CRM scores these leads automatically, showing which ones might be more interested in buying.

  • Let Your Team Connect With Customers Everywhere Keep in touch with potential customers through email, phone, social media, and live chat. This helps in making sure no chance to talk to a customer is missed.

  • Lets You Manage Deals Anywhere Get important information about deals anytime you need it. This helps in finding chances to sell more or different products to your customers.

  • Helps Field Sales The CRM works well on mobile phones. It helps salespeople on the road with tracking, planning their visits, and finding the best routes.

  • Is A Step Ahead With Reports and Insights Get different reports like how well the sales team is doing, where opportunities were missed, what tasks are being done, and how engaged leads are.

This is just a glimpse of what’s possible with Amoga’s low-code CRM. The true power lies in its flexibility. You can customize it to fit your specific needs, processes, and industry, creating a CRM that’s as unique as your business.

Stop saying “I wish my CRM could do that.” With Amoga, you can.

Curious to see how Amoga can help you? Request a free demo and discover how we’ve empowered others to:

  • Boost lead generation by 30% with automated lead capture and scoring.

  • Shorten sales cycles by 20% with streamlined deal management and field sales tools.

  • Increase customer satisfaction by 15% through personalized omnichannel communication.

Don’t just take our word for it. See the power of Amoga in action. Schedule your demo today!

The Role of Low-Code Platforms in Digital Transformation

Low code

The world of business has undergone a drastic shift in recent years, driven by the relentless march of technology. Digital transformation has become the mantra for companies seeking to remain competitive and relevant in a constantly evolving landscape.  

This journey towards digital maturity requires businesses to embrace innovation and leverage technology to fundamentally reshape their operations and customer interactions. In this context, low-code platforms are emerging as a powerful force, empowering organizations to accelerate their digital transformation initiatives and unlock a world of possibilities. 

The Rise of Digital Transformation 

Even before the global pandemic, businesses were recognizing the critical role of digital transformation in driving success. From automating mundane tasks to creating personalized customer experiences, the potential benefits were undeniable. However, the pandemic acted as a catalyst, forcing organizations to rapidly adapt and embrace digital solutions to ensure business continuity. 

The global digital transformation market is expected to grow to $1,009 billion by 2025 from $469.8 billion in 2020, at a CAGR of 16.5% during this period.   This rapid shift highlighted the need for agility, flexibility, and scalability – qualities that low-code platforms are uniquely positioned to deliver. 

The Benefits of Digital Transformation 

The potential rewards of embracing digital transformation are manifold. Studies by Gartner reveal that over 56% of CEOs attribute increased revenue to digital improvements. The benefits extend beyond just revenue generation, encompassing areas like: 

  • Increased Efficiency: Automation and streamlined processes lead to improved efficiency and productivity across departments. 

  • Enhanced Customer Value: Tailored experiences and personalized interactions build stronger customer relationships and loyalty. 

  • Risk Management: Data-driven insights and predictive analytics help businesses identify and mitigate potential risks. 

  • Profitability: Reduced costs, improved efficiency, and increased revenue contribute to a healthier bottom line. 

Challenges of Digital Transformation 

Despite the undeniable benefits, digital transformation journeys are not without their challenges. 28% of companies report that digital transformation is still often perceived as a cost centre according to Brian Solis.   

Some of the potential pitfalls include: 

  • Lack of Workforce Buy-in: Resistance to change from employees can slow down initiatives and hinder progress. 

  • Skill Gaps: Identifying and acquiring the right skill sets across the organization can be challenging. 

  • Measuring ROI: Quantifying the return on investment for digital initiatives can be complex and time-consuming. 

The Role of Low-Code  

Low-code platforms are revolutionizing the way businesses approach digital transformation. They offer a compelling alternative to traditional development methods, empowering organizations to: 

  • Democratize App Development: Business users and domain experts can contribute to the development process, reducing reliance solely on professional developers. 

  • Reduce Costs: Rapid development cycles and minimal hand-coding lead to significant cost savings compared to traditional methods. 

  • Accelerate Development: Visual interfaces and pre-built components enable faster application development, allowing for quicker response to market changes. 

  • Improve Agility and Innovation: Low-code platforms facilitate rapid experimentation and iteration, fostering a culture of innovation and agility. 

  • Simplify Scalability: Platforms are inherently scalable, allowing businesses to easily adapt to changing needs without significant code rewrites. 


The confluence of digital transformation and low-code development represents a fundamental shift in the way businesses operate. By leveraging low-code platforms, organizations can break free from traditional limitations and embark on a journey of rapid innovation, enhanced efficiency, and sustained growth. This is not simply about building applications faster; it’s about empowering businesses to become more customer-centric, and adaptable in a rapidly changing world. 

The low-code revolution isn’t a fleeting trend; it’s a permanent fixture in the future of business. It’s a tool that empowers businesses to harness their full potential, enabling them to innovate, adapt, and thrive in a digital world characterized by constant change. So, embrace Low-Code, chart your digital transformation journey, and unleash the full force of your organization’s capabilities. The future is here, and it’s time to seize it. 


Why businesses need Low code ERP’s

You might already know about the lifecycle of technology.



Let’s think about where Enterprise Resource Planning, or ERP systems, fit into this cycle. For that, let’s step back and look at the history of ERP systems. They started in the 1960s, more for academic interest than for use in businesses. In the 1990s and 2000s, they became very popular in the business world.  But, by the early 2010s, people started to see big problems. Companies realized that managing an ERP system was more than just buying the newest technology. By the late 2010s and early 2020s, how people saw ERPs had changed a lot. 

What used to be seen as helpful for business became a big challenge. ERP companies faced tough questions from customers. Some businesses even had major problems because their ERP systems didn’t fit well with the way modern businesses work.

  • Mission Produce (2021) found itself in a tough spot when its ERP couldn’t accurately track avocado ripeness and stock levels. This led to a staggering $22.2 million loss in profits due to excess waste and operational issues.
  • Invacare (2021) saw their ERP upgrade bring more pain than gain. The upgrade disrupted their online ordering and money collection. This caused such severe problems that they had to halt the project and change their leadership team, all while incurring ongoing costs.
  • Ranpak (2022) implemented their ERP on schedule and within budget, but still suffered a $5 million profit loss. The new system’s teething problems couldn’t have come at a worse time, as global events demanded quick pricing adjustments that just weren’t possible.

So it’s clear: the industry is becoming a bit disenchanted with ERPs. 

These examples also highlight a crucial dilemma for CTOs: Should ERP systems serve the business, or should the business be forced to adapt to the ERP?

Before we get into the specific problems of traditional ERPs, we need to understand why so many organizations wanted to invest in ERPs, what they thought they’d get out of them, and what actually happened. 

The Decline of the Old School ERP

SAP, a leader in ERP systems, has its own way of explaining what an ERP is.

But let’s step aside the technicalities, and address the business side first. 

Why Do Organizations Need an ERP?

Organizations need an ERP for a few main reasons:

  1. Keeping Track of Resources: It’s important to know what resources you have.
  2. Organizing Workflows Digitally: Having your workflows in digital form helps make things run smoother.
  3. Making Decisions Based on Data: Using data to make decisions is better than just going with a gut feeling.

When ERPs started in the 1960s, they mainly focused on finance and accounting. Even in the 1980s and 1990s, big industries like large manufacturing were the main users. Over time, ERP systems grew to include things like purchasing, sales, material planning, and inventory. They even added functions like HR and CRM later.

But, these systems have mostly stayed popular only with big players. There haven’t been many changes to make them fit well for smaller businesses or the newer types of businesses that aren’t about traditional manufacturing. And that’s where the decline is rooted. 

What Went Wrong with Traditional ERPs?

Essentially, as the business environment demanded more flexibility, ERPs became stifling. These are the three major issues that modern businesses face with ERPs. 

  1. Too Slow and Costly: Traditional ERPs are often seen as too slow and expensive for today’s fast-moving businesses.
  2. Not a Good Fit for All Businesses: Many modern businesses, especially those in consumer sectors, find ERPs too cumbersome or not very useful, especially if they don’t have their own inventory or factories.
  3. More Than Just Digitizing: Nowadays, businesses want their tech to do more than just put things online. They expect things like:
    • Being able to work well on mobile devices and different channels.
    • Getting the right information easily to make better decisions.
    • Helping employees work better and more productively.

Can ERPs Meet the Demands of Modern Business?

ERP vendors have scrambled to create add-ons, bundles, and new products to meet these evolving needs, but the tide is proving difficult to turn. They’re struggling to keep up with what businesses now want.

According to analyst firm Gartner, between 55% to 75% of all ERP projects do not achieve their intended objectives. 

A Deloitte survey sheds light on the potential reasons, identifying the top ten barriers to successful ERP implementation.

                                                                      Source: Deloitte

But this raises a crucial question for you as a CTO: Shouldn’t an ERP work for you, rather than the other way around?  Why should the burden of managing change fall on you when your business is already successful and you’re seeking to enhance growth with technology? The promise of ‘growing faster’ shouldn’t morph into a mandate for you to change. 

It’s precisely this issue that is leading many organizations to reconsider ERP systems and look for alternatives that align better with their growth and operational dynamics. This shift often involves using SaaS (Software as a Service) applications, which we’ll talk about next. 

Promises of Saas

It’s become a popular choice for businesses to use different SaaS (Software as a Service) applications for various functions. These applications are quick to set up, sometimes in just a few hours or days. This makes them very attractive. 

In today’s fast-paced environment, businesses must keep up with competitors and are quick to offload tasks to specialized vendors. Think about it: wouldn’t a CTO prefer a solution that’s fast and specific to a certain need rather than looking at the entire organization’s tech needs? While the approach seems promising, it’s not without risks. 

The Problems with SaaS

However, this approach isn’t perfect. What are the downsides?

  1. Employees often find themselves juggling multiple systems. 
  2. With different apps for different tasks, teams can end up working in isolation. This makes it hard to work together efficiently.
  3. These systems start to seem fast and user-friendly. But as they become more intertwined, the promised speed and ease of use can decrease. This defeats the purpose.
  4. Maintaining many SaaS subscriptions can become expensive. It’s a financial burden in the long run.
  5. Eventually, you might find your tech landscape is a mix of numerous SaaS products, manual steps, and temporary fixes. How sustainable is this?

So, if the goal is to avoid the constraints of a big ERP project, is loading up on SaaS apps the answer? It seems like this approach, while initially attractive, might lead to more complexity, not less.

Isn’t there a middle ground? A solution that combines the best of both worlds – the structure of an ERP and the flexibility of SaaS? In the next section, we’ll learn about this balanced solution. 

Low-Code ERPs: Bridging the Best of Both Worlds

The Philosophy Behind Low-Code

We’ve seen that traditional ERPs are too rigid and a mix of SaaS applications is too scattered. So, what’s the ideal solution? It’s about blending the best parts of ERPs and SaaS. This means rethinking and redesigning ERP systems. We need a digital solution that suits businesses of all sizes. This is where low-code platforms step in as the modern solution for ERPs.

Why Low-Code Stands Out

Low-code platforms differ from traditional systems in several key ways:

  1. Simplicity in Design: Low-code platforms use ready-made components and app templates. Why start from scratch when you can use something that’s already been tested and proven?
  2. One Platform for Everything: Imagine having almost every part of your business on a single platform. That’s what low-code offers, unlike the disconnected nature of multiple SaaS solutions.
  3. Flexibility and Choice: With Low-Code, you can set up a variety of applications, tailored specifically for your business needs. 
  4. Easy Connections: These platforms integrate easily with other software systems, keeping your workflow smooth and connected.
  5. Grow as You Go: Start small and expand as your business grows. Isn’t it great to have a system that grows with you, without the headaches of buying into a massive ERP project, or spreading yourself thin with too many SaaS applications?

There’s a caveat though: a development platform has to be truly low-code, for these promises to be realized. The market is saturated with platforms that claim to be low-code, but are merely high-code (where a dev team codes the application line by line), but with another layer of configurations, which create the illusion of low-code. 

So, at this stage, your question becomes: where’s the low-code platform on which the ERP of today can be built?

Introducing Amoga: A Low-Code Platform For The Business of Today

When creating Amoga, we were driven by one vision: to build a system that brings the power of Low-Code to traditional business software. We knew that businesses wanted a better ERP, and they’d happily give up the option of stitching together dozens of SaaS tools as a replacement.

The answer was obvious: A Low-Code ERP.

How Low-Code ERP Excels Over Traditional and SaaS Options:

Our low-code ERP system is built on five foundational pillars.

  1. No more juggling multiple SaaS vendors – everything should be under one roof.
  2. Users should be able to quickly build in the app using a simple interface with templates and connectors.
  3. Tasks that took a month should now only take three days.
  4. What used to cost $1000 should now cost just $250.
  5. The ERP should be so user-friendly that everyone feels like they can customize it to work smarter and faster.

With these pillars to stand, you get  a low-code ERP that can accelerate every task for every user, across crucial business areas:

  • Sales and Order Management: Streamline sales with easy-to-use modules for orders, customer management, and invoicing. 
  • Inventory and Materials: Manage procurement and inventory effectively. 
  • Vendor Management: Keep track of supplier performance. 
  • Analytics and Reporting: Access real-time insights for smarter decisions. 
  • Human Resources and Workforce Management: Efficiently handle recruitment, payroll, training, and performance evaluations.

This is what Amoga’s low-code ERP offers. To understand it, you have to forget the ERP of the past.  It’s not the ‘backend’ or a ‘record-keeping system’. 

We built it on the pillars of:

Mobile-first design: Everyone in your organization can work seamlessly from anywhere, on any device, at their peak potential.

Omnichannel experience: You can stay relevant for every touchpoint that matters to your customers.

API-driven integrations: You break down silos and build a system of open collaboration between all digital power centres.

Citizen developer empowerment: Anyone can build custom applications and workflows and make technology the 10x multiplier for their work.

Future-ready: You can quickly experiment with new ideas, for instance, generative AI. 

Essentially, Amoga’s low-code ERP is about making every part of your operation more efficient, more responsive, and more in tune with today’s fast-paced business environment. 

Isn’t it time your business had an ERP that doesn’t just keep up but leads the way?

Book a demo with us to know more.