Think of a big, old elephant in a tiny room full of delicate crockery. It wants to move around, but every step could cause a mess. That’s how a CTO feels with hardcoded, bulky, inflexible IT systems.
CRMs are no different. Even the ones built in the 2010s and early 2020s are as flexible as a brick wall. That explains why so many CRM projects fail.
The causes of failure remain the same.
The mismatch between Business and CRM: Often, businesses can’t tailor CRM systems to fit their needs. Instead, they find themselves adjusting to the CRM, which can lead to problems.
Over Budget and Time: CRM projects usually end up costing more and taking longer than planned. This often means businesses have to settle for a system that’s not fully complete.
Too Complex for Users: The people who need to use the CRM find it hard and slow. It doesn’t match the way they actually work.
Leaders want a system that can change as fast as the world does. Being able to switch things up fast is super important, but it’s not easy to do. Tech should help us move quicker, but sometimes, it just ties our hands.
This is where Low-Code comes in. Low-Code gives businesses the power to shape technology to fit their needs. It makes technology work for the business, not the other way around.
So, we’re going to look at:
What Low-code is,
Why it’s good for CRM,
The benefits of a low-code CRM, and
What Amoga’s low-code CRM offers.
Let’s go.
What Is Low-Code?To grasp what low-code is, we first need to look at the existing solutions for CRMs and why they often fall short. There are generally two approaches to implementing a CRM system: traditional custom-built (high-code) CRMs and off-the-shelf CRM solutions.
Both have their advantages, but their downsides have led to widespread CRM failures, making them less than ideal.
Traditional High-Code CRM:
Built from scratch with extensive coding.
Downsides:
Slow and costly development cycles.
Can be cumbersome and ill-suited for certain industries, especially those without large sales or customer service teams.
May not align with modern expectations for mobility, data insights, and productivity.
Off-the-Shelf CRM:
Pre-built solutions offered by vendors.
Downsides:
Siloed systems that require juggling multiple apps.
Hinder collaboration and efficiency across teams.
Initial ease of use can decline as systems become intertwined.
Maintaining multiple SaaS subscriptions can become financially burdensome.
Often leads to a fragmented tech landscape with manual workarounds.
Low-Code emerges as a powerful solution.
It shifts the focus back to business needs rather than technological constraints. It reimagines how CRMs are built and used.
How does it work?
Think of it as a blend of pre-made building blocks and custom designs for creating a website. Instead of wrestling with lines of code, low-code platforms offer intuitive visual tools, like:
Drag-and-drop interfaces for effortless arrangement of elements.
Pre-built templates for common functionalities, saving time and effort.
Customizable widgets to tailor the CRM to specific needs.
Connectors to seamlessly integrate with other systems, eliminating silos.
Visual workflow diagrams to map out processes clearly and efficiently.
As you assemble these blocks, the platform automatically generates the necessary code behind the scenes.
This means:
Non-technical users can actively participate in CRM development.
Businesses gain control over the design and evolution of their CRM.
Rapid application development becomes a reality, shortening time-to-value.
Customization and flexibility are no longer limited by coding expertise.
Low-code empowers businesses to speak the language of their processes and create CRMs that truly align with their unique needs.
Why Is Low-Code Good For CRM?
Businesses often have similar experiences.
May begin with basic tools like spreadsheets. As they grow, these tools can’t keep up. They need more, like automated processes and specific access controls.
Many transition to Salesforce and any other CRM of similar scale. But these can be too complex for many users. Their interfaces might be overwhelming, making them less practical for everyday use.
This is where Low-Code shines.
Low-Code lets developers create custom parts that fit right into existing systems. This means a business can have a CRM that looks and feels like it was made just for them. It can handle things like customer data, emails, and lead management in a way that’s tailored to the business.
Small companies often use basic CRMs or management tools. But as they grow, these tools can feel limited. Low-code changes this. A small business can build what it needs on top of its current CRM. This could be anything from a simple way to track customer interactions to a full-fledged sales tool.
Every business is different. With Low-Code, they can build CRMs that fit their unique needs.
Examples:
A marketing agency can build a dedicated client portal within their CRM, enabling clients to easily access project updates, share feedback, and collaborate on campaigns.
An e-commerce store can integrate its CRM with its website and payment gateways, allowing seamless tracking of customer journeys, purchase details, and support requests.
A local brewery uses Low-Code to build a loyalty program portal within their CRM. Customers can easily track points, redeem rewards, and browse upcoming events, all within a branded, familiar environment.
When anyone can use it, that’s when you say that low-code is a powerful democratization of technology. It empowers businesses of all sizes to take control of their customer relationships and build CRMs that truly drive growth and success.
The Benefits Of A Low-code CRMLow-code CRMs are a game-changer, offering speed, user-centricity, and cost-effectiveness.
Let’s see how
Quick Development and Deployment
Traditional CRM development can be slow and limiting. Low-code changes this by offering rapid creation and deployment of CRM apps. You can build a custom feature, like a lead capture form, quickly and efficiently, bypassing lengthy IT processes.
Example: A mobile app for capturing customer feedback at trade shows can be built in just a day, allowing for immediate data collection and enhanced market responsiveness
Custom User Experience
Unlike one-size-fits-all CRM interfaces, low-code platforms allow for the creation of user-friendly, tailor-made interfaces. This customization improves usability, fitting the unique workflow of your team.
Example: Marketing teams can design a CRM interface specifically for managing social media campaigns, simplifying their workflow and boosting campaign effectiveness.
Improved customer interactions
Low-Code enables the development of specific features and workflows to meet evolving customer needs. This adaptability enhances customer relationships and fosters loyalty.
Example: A self-service portal in your CRM can offer customers easy access to FAQs and support ticket tracking, enhancing their experience and reducing support workload.
Cost efficiency
Low-code CRMs are more budget-friendly, reducing the need for expensive developers. They allow for the creation of a CRM that aligns with your financial constraints and focuses on your essential business functions.
Example: Build a CRM that centres on your primary sales and marketing needs, avoiding unnecessary costs for unused features.
Security and scalability
Despite its simplicity, Low-Code doesn’t compromise on security. These platforms provide robust security measures and are scalable, growing with your business and data needs.
Example: Create custom CRM interfaces in a secure environment, utilizing advanced security features like two-factor authentication and precise access controls to protect customer data.
What Amoga’s Low-Code CRM Offers
Amoga’s low-code CRM stands out in a market where the term ‘low-code’ is often overused. Unlike many vendors who offer high-code CRMs with basic GUI configurations and label them as low-code, Amoga delivers a true low-code experience. This platform empowers users to tailor the CRM to their specific needs, making it fast, affordable, and a priority.
Imagine a CRM that:
Makes Lead Management Easy You can gather leads from different places like phone calls, websites, and social media. The CRM scores these leads automatically, showing which ones might be more interested in buying.
Let Your Team Connect With Customers Everywhere Keep in touch with potential customers through email, phone, social media, and live chat. This helps in making sure no chance to talk to a customer is missed.
Lets You Manage Deals Anywhere Get important information about deals anytime you need it. This helps in finding chances to sell more or different products to your customers.
Helps Field Sales The CRM works well on mobile phones. It helps salespeople on the road with tracking, planning their visits, and finding the best routes.
Is A Step Ahead With Reports and Insights Get different reports like how well the sales team is doing, where opportunities were missed, what tasks are being done, and how engaged leads are.
This is just a glimpse of what’s possible with Amoga’s low-code CRM. The true power lies in its flexibility. You can customize it to fit your specific needs, processes, and industry, creating a CRM that’s as unique as your business.
Stop saying “I wish my CRM could do that.” With Amoga, you can.
Curious to see how Amoga can help you? Request a free demo and discover how we’ve empowered others to:
Boost lead generation by 30% with automated lead capture and scoring.
Shorten sales cycles by 20% with streamlined deal management and field sales tools.
Increase customer satisfaction by 15% through personalized omnichannel communication.
Don’t just take our word for it. See the power of Amoga in action. Schedule your demo today!
